Why which’s the Nissan Rogue Sport within the U.S. along with the Qashqai Everywhere Else
The United States can be a diverse country of nearly 325 million people, nevertheless Americans are nonetheless sometimes broadly stereotyped as being a bit boorish, or at least less cultured than, say, some Europeans or Canadians. So when Nissan revealed which was bringing the Qashqai compact SUV to the U.S. market while at the same time renaming your vehicle the Rogue Sport here, some casual observers wondered if maybe Nissan felt “Qashqai” (pronounced KASH-kay) was too much of a mouthful for Americans.
Christian Meunier, Nissan North America’s senior vice president of sales along with marketing, said the decision had more to do with the slightly larger Nissan Rogue’s growing success within the U.S. market than with concern which Americans might stumble over nomenclature. Meunier was with Nissan in Europe about a decade ago, along with he saw the development of the compact Qashqai up close. The little crossover’s purpose was to find a way to break through along with capture a chunk of the compact-car market which had been dominated by the Volkswagen Golf in much of Europe.
“which was a very successful venture,” Meunier told us at the 2017 Detroit auto show. He added: “The product basically delivered the functionality of an SUV or a crossover, so more functionality than a hatchback or a compact car. which was all-wheel drive, with all kinds of things, which has a cost point along with fuel economy which were very similar.” These, of course, are also reasons the compact-crossover craze has taken hold within the United States. along with Nissan can be looking to capitalize further on said craze with the unveiling of the Qashqai as the Rogue Sport for the U.S. market in Detroit on Monday.
The Qashqai crossover got its name through a nomadic group of people which settled in Southern Persia during the 15th century in what can be currently Iran. According to the Encyclopedia Iranica, the etymology of the Turkic word qashqai can be muddied, nevertheless historians have theorized its meaning could be “a horse which has a white spot on its forehead” or possibly a take on the Turkic verb qāčmaq, which means “to flee.” In any case, the moniker made its way to Canada nevertheless not to the United States.
“Qashqai to Canada was pretty obvious,” Meunier said, describing the country as “truly between North American along with European” with “a lot of European sensitivity.” The crossover’s success in Europe, along with the desire to market which success in Canada, can be the same reason which got the Rogue Sport title within the U.S.
“within the U.S., because of the success of Rogue, we thought which was important to leverage the Rogue name,” Meunier said. Nissan’s plan basically gives the Rogue name its own portfolio of products which includes the more family-oriented Rogue along with the urban, more youthful Rogue Sport, he added.
Last year, the Nissan Rogue was number 10 in U.S. vehicle sales, which has a 15 percent rise in sales to 329,904 units, according to Autodata Corp. which finished the year strong, which has a year-over-year increase of 53 percent to 40,477 units in December, producing which the fourth-best-selling vehicle for the month, behind only the Ford F-series, Chevrolet Silverado, along with Ram pickups.
Sizewise, the 2017 Rogue Sport can be wedged between the regular Rogue along with the Nissan Juke. which’s 12.1 inches shorter than the standard Rogue, along with its wheelbase can be 2.3 inches shorter, nevertheless the two crossovers are spun through the same platform, along with both feature strut front along with multilink rear suspensions.
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With the similarities in name along with platform, can be Nissan concerned the Rogue Sport could cannibalize some sales through the hot-selling Rogue? No, Meunier said. “I think by calling which Rogue Sport, we’ll hold the opportunity to truly make which a big story,” he said. “We’re very bold along with ambitious on the crossover market, along with you’ve seen our results within the month of December.”