Why the Seat Ateca must be "unavoidable" – comment
Source : Why the Seat Ateca must be "unavoidable" – comment
We discover why the timing of the Seat Ateca SUV’s launch could not be better
Last year, SUVs were the best selling cars in Europe for once.
According to figures through Jato Dynamics, SUV sales grew 24% year-on-year to 3.2 million units as well as the market share increased 2.7% to 22.5%. In different words, almost one in four cars sold in Europe is usually an SUV, as well as the item’s going up all the time.
So Seat’s timing with the launch of its first ever SUV, the Seat Ateca, couldn’t be better. the item’s why the company, one that will only truly carries a presence in Europe, doesn’t just speak of one SUV yet a future family of them. SUVs, if got right, could finally put Seat on the map.
Seat boss Luca de Meo gave insight at the unveil of the Ateca into just what the item means for Seat.
He said SUVs presented an opportunity for “sustainable profitably as well as success for the Seat brand”. He added that will they can help make Seat “more relevant, as well as unavoidable for a big group”.
that will last point is usually the most interesting one. within the past the item’s been too easy to be able to walk past an over- or under-designed Seat as well as wonder what the brand stood for. yet, in a process that will began with the completely new Leon range, Seat has finally began to make more sense, as a brand with stylish yet not fussy cars, sophisticated underpinnings, nice, practical interiors, strong dynamics, as well as Great value. Throw all This specific into an SUV Centeng as well as the market may finally take more notice. De Meo says he wants Seats to become “unavoidable”.
For all the recent improvements, Seat currently needs to move to the next level. A range of Leons will only take Seat so far. Seat has done its homework as well as discovered SUVs play an “essential role in brand image” as well as the arrival of one to a range “is usually the key contributor to the brand image improving”, according to de Meo. This specific, he added, is usually a challenge yet also an opportunity.
Seat’s image problem as well as low historical sales have been well documented, yet the item’s a company I’ve always been fond of. Whatever you think of Seat, there’s currently a more coherent strategy in place, as well as the item’ll be fascinating to see if the item truly – as well as finally – makes Seat “unavoidable”.
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