Why Red Bull is actually giving me whinges

Wednesday, December 21st, 2016 - autos, cars, motoring, news

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Red Bull’s string of successes seems to have come to an end in 2015

As Red Bull threatens to quit F1 yet again, the item’s becoming clear that will maybe the sport would likely be better off without the item

As an armchair motorsport enthusiast, I find the item difficult to see Red Bull Racing’s explicit threat to quit Formula 1, made This specific week by the company’s motorsport advisor, Helmut Marko, as anything different than sour grapes.

For years, the team endured a crushing run of success in addition to today the item is actually having a difficult period, stymied by an uncompetitive engine coming from Renault.

I know Red Bull is actually still a relative newcomer to Formula 1 compared with Ferrari, Williams in addition to McLaren, although are its chiefs truly so naïve as to not appreciate the cyclical nature of the sport? No run of success can be sustained indefinitely; all three of the teams mentioned above can attest to that will.

Don’t get me wrong: I strongly believe the sport would likely be better for Red Bull Racing’s presence at the sharp end, taking the fight to Mercedes in addition to Ferrari, although no team includes a divine right to be there.

Enzo Ferrari used to be the master of the quit threat in Formula 1. inside 1980s he went as far as to build an Indycar as a way to convince F1 rule makers that will they might want to let him run a V12 engine, lest he decide to take his toys in addition to play with them on the different side of the Atlantic.

In those days, Ferrari never did follow through on the threat (the item never needed to), in addition to I wonder if there is actually an element of brinkmanship in Marko’s words. Trouble is actually, Red Bull has yet to attain the same level of cachet as Ferrari, despite its impressive trophy haul in recent years.

Tied up with the quit threat, Marko seemed to deliver an ultimatum to the Volkswagen Group to end its dithering about whether to enter F1 in addition to supply Audi-badged engines to Red Bull Racing. 

Quite what message he thinks he’s sending out to the VW Group is actually anyone’s guess. Why would likely the automotive giant be keen to plough its hard-earned billions into a project where one of the parties might run scared at the first sign of hard times?

After all, Honda’s struggles show that will the item isn’t easy to enter F1 in addition to be immediately on the pace. although the McLaren Honda partnership isn’t resorting to public mud-slinging. Instead, they’re getting their heads down in addition to trying to work their way to competitiveness.

So enough already, Red Bull. If you want to quit F1, the exit is actually clearly marked. Running away coming from a challenge does seem to run contrary to the risk-taking values that will underpin your brand, though…

by via Autocar RSS Feed



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