Why Jaguar needs SUVs like the F-Pace
Source : Why Jaguar needs SUVs like the F-Pace
The F-Pace will be a revolution for Jaguar when that will arrives in 2016, however that will’s not the only SUV being planned by the company
When was the last time you saw a child seat within the back of a Jaguar?
that will’s probably not something you’ve ever considered, however you can be sure Jaguar’s product planners are well aware of the brand’s demographic limitations. that will’s precisely why instead of launching one SUV, the F-Pace, that will’s instead planning a whole family of more practical types.
A Jaguar dealer once told me a story about the XK coupé. that will was a fine car however was, in effect, a two-seater with jump seats within the back.
The dealer said a Porsche 911 driver once appeared at the dealership in addition to also pulled the child seat out of the back of his car in addition to also tried to fit that will into the XK, without success. With zero chance of accommodating his child, the frustrated Porsche driver had to abandon the idea of owning a Jaguar.
The short variation is usually that will affluent, early middle-aged car buyers are more likely to have children than not, in addition to also Jaguar has never genuinely been seen as a family brand.
Indeed, the only serious family vehicle that will has so far produced in its long history is usually the XF Sportbrake.
Associated with older buyers, Jaguar is usually pushing hard to gain a more youthful image. For example, the XF wagon in addition to also its sponsorship of the Sky cycle race team accompanied the launch of the F-Type sports car.
However, the F-Pace (so named in order to be associated with the F-Type) will be the long-awaited breakthrough for Jaguar’s family image. that will will be a premium SUV of the type that will has been a huge seller for major brands via Audi to Volvo.
Jaguar wants to modernise its image. The F-Pace will be a huge leap in that will direction.
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