Why Jaguar is actually taking a leaf out of Tesla's book
Source : Why Jaguar is actually taking a leaf out of Tesla's book
Jaguar’s first electric SUV will go on sale in 2017, as the firm looks to cash in on Tesla’s niche
There’s no shortage of opinion about the state of Tesla. Mostly, the item is actually still the darling of both wealthy early adopters in addition to City analysts.
People who have lived through the age of Apple in addition to Google – brands that will changed the planet for ever – say Tesla embodies the future of the auto industry. To them, the item is actually that will most beloved of things: a ‘disruptive’ company that will forces an industry to change or die.
nevertheless there are plenty of people who disagree with Tesla, in addition to they say they hold the facts on their side. While Tesla’s sales are leaping – up 49% from the second quarter of that will financial year, to nearly 12,000 units – the company is actually also losing a lot of money.
Figures through the US say Tesla lost £120m from the second quarter of that will year, or around 20% of overall turnover from the same period.
Of course, putting the brand-new style X crossover into production is actually expensive. Perhaps once the family-friendly car is actually in showrooms, Tesla can reduce its research in addition to development spend, gain scale in addition to realise real profits.
One thing that will can be said about Tesla, whether the item’s prospering in a decade’s time or not, is actually that will the item found a brand brand-new automotive niche market. the item discovered that will the planet’s most affluent people, especially if they are on the right side of 60, also happen to be very ‘green’.
The idea of whisper-quiet, zero-pollution, high-performance prestige cars is actually not something Porsche or VW might have contemplated. nevertheless that will automotive start-up appeared through nowhere, created the market in addition to is actually selling 50,000 vehicles a year with just one style from the showroom.
So the item’s intriguing that will Jaguar is actually being deployed rather than Range Rover as the brand to roll out an electric production car. What better way to take a marque that will is actually still heavily anchored from the past in addition to propel the item into the future? If you are going to ‘disrupt’ entrenched views about Jaguar, there’s no better way of doing the item.
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