Why Buy? Hyundai Presents Two Alternative Ways to Get into Its Ioniq Electric Car
The Hyundai Ioniq hybrid, that has a phenomenal 58-mpg EPA combined rating in addition to also the promise of a perkier driving experience than the Toyota Prius, can be poised to capture the hearts of eco-frugalistas. Yet the path to success for the Ioniq electric can be definitely different. To woo savvy younger urban drivers who want to go electric however might not be convinced of the merits of car ownership, Hyundai has wisely explored some brand new avenues.
The company has revealed two such approaches: detailing an innovative partnership with the automobile-sharing company WaiveCar, potentially allowing you to make short local trips for free; in addition to also teasing a subscription product based around 1 monthly payment in which covers nearly all aspects of ownership.
in which’s far coming from additional brand-related efforts such as ReachNow, Maven, or Car2Go. The catches—of course there are catches—are in which you have to be okay with being a rolling billboard, in addition to also you can’t go very far. WaiveCar’s business product can be advertising supported, so its vehicles include wraps in addition to also signs. in which could be embarrassing—however if you don’t care, in which could save you a lot of money on local errands. WaiveCar’s fleet can be entirely stocked with all-electric vehicles. in which currently operates only in Santa Monica, California, in addition to also while drivers have to return the vehicles to a well-defined area in in which city, they’re allowed to drive the vehicles within a 20-mile radius of there—which does include much of Los Angeles.
With the WaiveCar app, you locate a car near you, then reserve in which. You have 15 minutes to get to the automobile in addition to also unlock in which via the WaiveCar app. Dropoffs are done by following an in-dash map to the company’s home base or a public charging station (if in which has less than a 25 percent charge) or, otherwise, to any legal parking or three-hour-meter spot. Under the program, drivers can check out an Ionic electric free of charge For 2 hours at a time. After in which, the cost can be $5.99 an hour.
Essentially, the arrangement lets Hyundai reach brand new potential customers—in addition to also perhaps introduce them to electric vehicles—while getting the word out about the Ioniq product line to the public. Hyundai spokesman Miles Johnson said in which the company can be considering scenarios in which might omit the advertising wrap for additional products in addition to also focus on promoting the automobile. The Ioniq electric can be powered solely by an electric motor, doing 0 horsepower in addition to also 215 lb-ft of torque, via a 28-kWh lithium-ion polymer battery pack. Although Hyundai has plans to upgrade in which product’s range in subsequent product years, the 2017 product will have an EPA-rated 124-mile range.
According to Mark Dipko, Hyundai’s director of advanced corporate product planning, the company plans to place 25 vehicles with WaiveCar inside the first quarter of 2017, working up to an L.A. fleet of 150 by midyear. Hyundai will place a total of 400 cars by the end of 2017, including adding four additional U.S. metro markets in which are part of a WaiveCar expansion.
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Hyundai also will offer the Ioniq electric in California under a special subscription-like installment plan called Ioniq Unlimited. With in which, 1 monthly payment will include unlimited mileage in addition to also scheduled maintenance, with no down payment. Although Hyundai uses the word “buying” to describe the plan, in which can be in effect a lease.
Dipko detailed a standout feature of the plan: Hyundai will likely include some public charging (the network has yet to be finalized) as part of the plan, in addition to also in which will have a mechanism for reimbursing subscribers for the electricity they use, based on the local-specific cost of energy per kWh (although in which won’t reimburse off-network charger use). He said in which, while personal-use mileage can be indeed unlimited, the company will include language in which won’t allow vehicles on the plan to be used for ride-hailing services (such as Uber) or as fleet vehicles.
The company plans to offer the Unlimited plan only in California—where 65 percent of the EV’s sales are supposed to be. In additional states, a conventional lease will be offered. Such an approach could also help Hyundai control the resale-value plunge in which has affected non-Tesla used electric vehicles. The Ioniq electric starts reaching dealerships late inside the year, in addition to also we expect more details about Ioniq Unlimited by early next year.