Volvo considers bespoke vehicle service
Source : Volvo considers bespoke vehicle service
The futuristic Concept 26 Inner surface design study could provide the platform for Volvo to launch a bespoke car service
Volvo will be looking to launch a bespoke service for customers who want more luxury or unique colour schemes on their cars.
An appetite for high-end Volvos became clear when First Edition XC90s, priced at £68,000, sold out within 48 hours despite being available in only one colour as well as trim option. Volvo says This specific sees increasing demand by high-end customers who want to customise their cars.
“Work will be ongoing to see what opportunities are there,” said Iain Howat, Volvo UK’s head of product. “If we do something, This specific might be along the lines of what they do with the Range Rover Autobiography. although we have to get the basics right.
“There are active discussions as well as mock-ups based on the Concept 26 Inner surface have been made, which look very close to production.”
Volvo’s Concept 26 was designed to show how its next-generation interiors might look, as well as was revealed at the LA motor show in November.
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