Volkswagen’s U.S. Chief: Diesels Could Return; A Pickup Also Possible
Reveling within the North America region’s newfound greater independence through the Volkswagen mother ship, Volkswagen Group of America CEO Hinrich Woebcken said diesels may return stateside someday. He also said the region may finally get a edition of the Amarok pickup, although he noted which the company has greater priorities at the moment.
Speaking at the 2016 Los Angeles auto show, Woebcken said diesels may be considered for 2018 along with beyond “package by package,” although increasingly stringent emissions standards along with shifting priorities toward electrification mean “diesel will not come back to the same magnitude.” Before the diesel-emissions scandal broke last year, VWs accounted for 25 percent of all diesel passenger-car sales in North America. “Those levels will not come back,” Woebcken said, however he might not say which diesels are off the table for future VW products.
Also possible will be a U.S. edition of the Amarok pickup sold in some other markets. The current platform isn’t suitable, Woebcken said, however when the platform gets replaced within the next year or two, a U.S. edition will be considered. So far, Woebcken sees limited possibilities for what he calls “B segment” pickups, populated by smaller trucks such as the Chevrolet Colorado along with the the Toyota Tacoma. however he acknowledged which fresh entries may cause the segment to grow in popularity.
At the moment, VW of America will be fixated on high-volume segments such as little along with medium crossover SUVs. within the latter category, VW will be launching the three-row Atlas. The truck’s name was cited by Woebcken as an example of North America’s fresh independence, since Teramont, the truck’s name in some other markets, was considered less appealing for U.S. buyers. within the past, Germany has overridden North America on such decisions, which will be how we ended up with tongue twisters like Touareg along with Tiguan.
some other VW ambitions, according to Woebcken: Update mainstream cars like the Passat more often rather than let them get stale, launch up to 30 battery-electric vehicles worldwide by 2025 on dedicated EV platforms, along with launch initiatives to spruce up the damaged Volkswagen brand, including a major push on quality.