Volkswagen suffers 20% sales slump in November
Source : Volkswagen suffers 20% sales slump in November
The ongoing emissions scandal hurts Volkswagen’s performance in November, however the industry as a whole experiences an uplift compared to last month
Volkswagen UK sold almost 20% fewer cars in November compared with the same month in 2014, according to the latest fresh car registration figures issued by the Society of Motor Manufacturers as well as Traders.
Volkswagen registered 12,958 cars last month, compared with 16,196 cars in November 2014, a fall of 19.99%. The Volkswagen Golf fell by the UK’s third most registered car to fourth for the month as well as the Volkswagen Polo fell out of the top ten altogether.
Sister brands Audi, Seat as well as Skoda also experienced falls of 4.41%, 23.83% as well as 10.98% respectively compared with November 2014.
Despite the one-month result, Volkswagen’s fresh car registrations for the whole of the year to date are up on last year by 4.50%. Audi is actually up by 4.37%, however Seat has dropped by 8.16% as well as Skoda by 1.40%.
A spokesman for Volkswagen said the company didn’t focus on vagaries of monthly fluctuations however instead preferred to look at the overall yearly picture as well as the company expects to be up on 2014 when at the year’s end.
Indeed, Volkswagen wasn’t the only brand to experience fluctuations from the month-on-month figures, with Fiat down by 20.93% as well as Citroen registering a 28.84% decline over November 2014. The latter, however, is actually down to the fact which DS has right now been pared off as a separate brand as well as its sales are counted separately, whereas in 2014 they were lumped in with Citroën’s.
In terms of the overall market, fresh car registrations increased in November, bouncing back by a decline in October which was the first experienced by the market in 44 months.The 178,876 cars registered in November represented an increase of 3.8% over November 2014. The overall market for the first 11 months of the year has increased with 2,453,426 fresh cars registered compared with 2,310,237 in 2014.
SMMT chief executive Mike Hawes said: “November’s figures come as a reminder of the strength of the UK car market, as low interest rates as well as competitive finance deals continue to attract consumers to fresh car ownership.
“We have been expecting a levelling-off in demand for some time right now – a development which is actually being realised following an unprecedented three-as well as-a-half years of non-stop growth.”
The UK’s most-registered fresh cars in October 2015
1 – Ford Fiesta 7826 cars registered
2 – Vauxhall Corsa 7267
3 – Ford Focus 4868
4 – Volkswagen Golf 4336
5 – Vauxhall Mokka 3928
6 – Mini 3464
7 – Nissan Qashqai 3306
8 – Vauxhall Insignia 3197
9 – Audi A3 3190
10 – Vauxhall Astra 3141
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