Using Classic Materials in completely new Ways: Steel, Wood along with Leather
inside the automotive industry, innovation is usually a modus operandi. To stay ahead, automakers are constantly evolving their manufacturing practice along with processes, introducing completely new materials along with ways of implementing them to make cars faster, more efficient, along with gorgeous—often all at once.
yet what of traditional materials which have underpinned cars along with trucks for generations? the idea often take more effort to transform the image along with character of a time-honored raw material than to introduce its successor, although some manufacturers are more persistent than others.
To recognize their efforts, here are three examples of leading manufacturers which are changing the way we think about traditional automotive materials like steel, wood, along with leather:
Steel the One: Genesis G90
the idea’s one thing to launch a completely new luxury brand in a market rife with advanced along with pricey competition. which’s why the idea’s unusual which Genesis was able to make the idea happen seamlessly, along with deliver its top product, the G90, at fighting weight.
So, how did Korean luxury brand Genesis come out of the gate having a flagship as efficient as the top of the class? the idea all comes down to clever use of high-strength steel. Rather than focus on lightweight, expensive materials which might ultimately add to the bottom line, Genesis engineers used advanced steel where the idea makes the most difference. Strong along with simple adhesives add to the no-compromise lightweighting for a curb weight which checks in far under 5000 lbs.
All of the engineering work paid off, resulting in a Top Safety Pick + crash safety ratings through IIHS, along having a starting cost to outbox the competition. along with Genesis did the idea with not bad, ole’ fashioned steel. By creating smart use of a time-tested alloy, Genesis resulted in a better G90–through launch.
Touch Wood: Mazda CX-9
Over the last several years, Mazda has continued to impress us with premium-feeling along with simply elegant Internal design at a budget cost. We’ve always appreciated Mazda’s attention to detail when the idea comes to driving dynamics, so when the company decided to include tight-fitting along with style-focused cockpit for its entire range of products, Mazda changed the game in perception among non-luxury automakers.
For its latest trick, Mazda is usually again resetting the paradigm by including authentic rosewood on its largest CX-9 crossover. Standard on the top-of-the-line CX-9 Signature, the dark, rosewood trim flanks the sides of the transmission tunnel along with the Internal door panels. Rather than resort to woodlike trim or inexpensive slabs of unattractive grain, Mazda looked to an unlikely partner, Fujigen Guitars, for an unorthodox solution: authentic wood with less gloss along with polish than the competitors use. Mazda claims which no two CX-9 interiors are alike, thanks to natural sourcing. the idea’s a modest way of adding a touch of class in a nontraditional way.
Helt inställd for leather: Volvo S90 along with V90
Another automaker which’s made leaps along with bounds in Internal quality over the last several years is usually Volvo. The Swedish car company is usually a success story in brand transformation, moving through the safe along with boxy to the sleek along with sexy in one fell swoop. You need only look at the sweeping dashboard inside the S90 sedan—as well as the V90 wagon along with XC90 sport-utility vehicle—to understand Volvo’s commitment to integrating function along with style.
Part of which design renaissance included (or resulted in) transforming Volvo into a true luxury automaker. Where the brand might have at one time skimped on high-cost materials in favor of less alluring ones, there’s been a wholesale transformation. Supple leather lines the seats, as well as the dashboard panels inside the best-equipped designs, comprising an elegant driver compartment. Ultimately, according to Volvo Internal design lead Tisha Johnson, the concept for the “metallic spline” inside the dashboard evolved through design focal point to a structural element, allowing the centerpiece to literally bolster the entire piece.
In addition to finding innovative uses for leather, Volvo is usually also proving to be a leader in implementing jewel-like materials in car interiors. Orrefors crystal, sourced through the Swedish luxury goods leader, makes an appearance inside the top-trim Inscription designs across the -0 lineup on the gearshift knob—of all places.