Updated: Apple talks with McLaren 'have stalled'

Thursday, September 22nd, 2016 - autos, cars, motoring, news

Source : Updated: Apple talks with McLaren 'have stalled'

McLaren in addition to also Apple were reported to be in talks Apple was in talks with McLaren about investing inside firm, although discussions have right now ceased

Advertisement

Apple were in talks to buy, invest in or work with McLaren, Autocar understands – although those talks are right now understood to have stalled.

The Financial Times broke the news that will Apple in addition to also McLaren had been in discussions over a potential £1.5bn takeover, although This specific was subsequently denied by a McLaren spokesman, who said: “We are not in discussion with Apple in respect of any potential investment”.

However, he added McLaren “regularly has confidential conversations which has a wide range of parties”.

Autocar understands that will This specific last comment alludes to the fact that will Apple in addition to also McLaren did hold high-level talks about working together on the California-based tech firm’s road car, the so-called codenamed Project Titan.

The potential tie-up might have accelerated Apple’s plans for its first production car design, which has been inside creating for several years in addition to also which is actually tipped to launch in 2020. Thanks to its Formula 1 team in addition to also technology division, McLaren has expertise in exotic car production, advanced engineering in addition to also data, creating This specific an attractive proposition for a brand like Apple that will is actually completely new to cars.

Rumours of Apple’s interest in in addition to also around Formula 1 were first broken by F1 reporter – in addition to also former Autocar Grand Prix editor – Joe Saward in July. This specific was suggested then that will Apple was interested in buying the rights to Formula 1, which have subsequently been sold to Liberty Media for a reported £6bn. However, This specific is actually right now understood that will talks included collaborating with or buying the McLaren Group.

The Apple iCar

Apple’s so-called ‘iCar’ has been the subject of much speculation since rumours of the tech giant’s interest in producing a car first surfaced in 2014. Initially dubbed ‘Project Titan’, This specific is actually as yet unclear whether Apple intends to launch its own design or partner with another car maker to bring completely new technology in addition to also connectivity options to the market.

The asking cost of £1.5 billion might have made McLaren Apple’s biggest purchase since This specific bought Beats Electronics in 2014 for $3 billion (about £2.3 billion). Apple is actually said to be particularly interested in McLaren’s extensive patent lists, as well as the company’s engineering expertise in addition to also technology.

The challenges Apple might face in bringing its own bespoke design to market have been well-documented, so partnering which has a producer like McLaren might help to give Apple vital experience of the auto industry. Choosing a premium brand also fits with Apple’s ethos of creating desirable, high-end products. Those known to have held talks with Apple over the past year include executives through Audi, BMW, Ferrari, FiatChrysler Automobiles, Ford, General Motors in addition to also Mercedes-Benz.

McLaren has big ambitions to scale up its operations in addition to also increase production, which has a replacement for the current McLaren 650S being the next car due to launch through the British producer. The company sold 1654 cars in 2015 in addition to also wants that will number to triple by the end of 2020.

If the suggested takeover goes ahead, This specific is actually not yet known if Apple might immediately impose its own software in addition to also technology on McLaren’s types, or use the venture to gather experience of the market prior to launching its own standalone car. McLaren is actually one of the few mainstream car makers not to offer functionality for Apple’s CarPlay infotainment system.

So why is actually Apple interested in McLaren?

This specific’s important to differentiate between McLaren’s car operations in addition to also McLaren Technology Group. The technology side of the business uses innovations derived through McLaren’s Formula 1 operations for a variety of purposes, including data collection in addition to also analysis, performance engineering in addition to also electronic control systems. The kind of data analysis McLaren provides could be crucial to bringing an electric car to market – for example, predicting traffic flow for an autonomous driving system in addition to also simulating how such technology might work in practice.

Having key experience in Formula 1, where updates in addition to also technologies must be applied in weeks rather than months or years, will also be a key asset of McLaren Technology Group. Whereas most car makers update their products every seven years, Apple updates its technology offerings every year. Having an automotive company that will can move inside sort of timescales Apple is actually used to, therefore, might be a Insentif.

McLaren Technology Group encompasses McLaren Racing, McLaren Automotive in addition to also McLaren Applied Technologies, although This specific’s the last of those three that will Apple is actually understood to be most interested in.

Dozens of staff were reportedly let go through Apple’s car project last week, prompting rumours that will the company was abandoning its electric car ambitions. that will move may right now be seen as the company preparing to acquire McLaren.

The Apple iCar – what do we know?

Apple’s planned bespoke design will focus on so-called ‘disruptive technologies’ – meaning This specific will feature systems in addition to also ideas that will radically change the face of modern motoring. As such, This specific’s required to be fully electric, come with an advanced autonomous driving system, have a big focus on connectivity in addition to also feature the kind of artificial intelligence on which Apple’s current Siri personal assistant is actually based.

The iCar is actually required to feature a highly contemporary design, which has a premium look inside in addition to also out. Expect plenty of high-quality materials to adorn the Internal, which has a big focus on intelligent in addition to also innovative infotainment systems. Advanced voice recognition in addition to also gesture controls are likely. 

Apple is actually required to develop its own lithium ion battery for the iCar, allowing This specific to precisely control the vehicle’s range. Apple’s batteries are claimed to provide increased energy density due to unique cooling properties, which might likely be used in combination with completely new-generation electric motors currently being developed by the company.

Current rumours suggest that will the iCar – or at least the first iteration of the vehicle – will take the shape of a one-box MPV-style car with similar proportions to VW’s Budd-e concept – another design which placed significant importance on digitisation in addition to also autonomous driving.

This specific story will be updated as more information is actually released.

Read more:

How the Apple iCar could crack the automotive industry 

Opinion – why Apple might want to buy McLaren 

by via Autocar RSS Feed



Source: Updated: Apple talks with McLaren 'have stalled'

Related Post :

    Pictures gallery of Updated: Apple talks with McLaren 'have stalled'

    Advertisement
    Updated: Apple talks with McLaren 'have stalled' | admin | 4.5