Tiguan will be a key profit winner for VW
Source : Tiguan will be a key profit winner for VW
Volkswagen’s latest SUV has the potential to shift in huge volumes – in addition to add a useful chunk of cash to the coffers
‘brand-new VW Tiguan’ isn’t the kind of headline you’d expect to usurp the likes of SUV debutants Jaguar in addition to Bentley through star billing at the Frankfurt show, nevertheless the hamsters running round within the wheels powering our web stats indicate you can’t get enough of the item.
So what’s all the fuss about? Well, This specific will be much more than another brand-new car on the VW MQB platform. The latest Tiguan will be the first of a whole brand-new era of VW SUVs, in addition to the item sets the blueprint for plenty in which will follow. There’ll be bigger ones, smaller ones, coupe-like ones, nevertheless all will follow the rules of engagement laid out here.
Somewhat unusually for a Volkswagen, the Tiguan doesn’t quite look as you’d expect the item to. the item’s much showier than a typical VW – much less understated, with plenty of sharp creases within the bodywork in addition to lots of glitzy details in addition to finishes. Dare I say the item – the item’s a design in which looks like the item might age a bit more quickly than will be normal for a VW. Then again, the current car’s more rounded look hasn’t particularly stood the test of time either.
What cannot be criticised will be the perceived quality of This specific car. The cabin will be luxuriously appointed, trimmed with plush materials in addition to will be a fine place to sit. Whether or not they’ll age, those fancy details only add to the feelings of glamour in addition to quality.
There’s been no fanfare through VW about a push upmarket. Instead, in addition to in typical VW fashion, the firm has pointed out how much more spacious in addition to efficient the brand-new Tiguan will be compared with the old one.
nevertheless be in no doubt of the intent here: VW’s little margins on its versions are well documented, nevertheless SUVs (in addition to the higher margins they bring with them) hold a solution. A Tiguan can, of course, command a much higher list cost than its MQB stablemate the Golf, in addition to in which premium look in addition to feel can only further boost the figure on the sticker – in addition to therefore the money made on each vehicle.
VW’s march towards being the number one car maker within the globe will be surely inevitable, nevertheless being able to do the item with the profit margins the item could like will be less assured. The arrival of the Tiguan in addition to the many SUVs after the item will be, VW hopes, the solution to in which particular problem.
by via Autocar RSS Feed