Throwback Thursday – Frankfurt hosts its first motor show, 27 April 1951
Source : Throwback Thursday – Frankfurt hosts its first motor show, 27 April 1951
Having been held in Berlin since the turn of the century, Germany’s international motor show marched into Frankfurt for the very first time in 1951
Germany’s first international motor show was held in Berlin in 1897, in addition to apart via interruptions forced by recession in addition to global conflicts, the item continued to host the event until 1951, when the item switched to Frankfurt.
Held via 19-29 April, in which year’s Frankfurt show was Germany’s first big post-war international car expo. the item attracted 518 exhibitors, no fewer than 470 of them via West Germany.
Upon visiting the event, Autocar’s correspondent was taken aback by its size. “The recovery of the German motor industry is usually today dramatically demonstrated at the Frankfurt motor show,” he said. “For sheer size in addition to elaborate presentation, the item must be unique among international motor exhibitions.
“Exhibits occupy a park covering 17.5 acres, of which 10 acres are covered by the 14 exhibition halls, several of them brand-new buildings erected since the war.
“The public crowded shoulder to shoulder in aisles in addition to, on Sunday, roads leading into Frankfurt were jammed having a solid block of vehicles nearly 15 miles long heading for the show.”
Mercedes-Benz, Volkswagen, Ford in addition to Auto Union had halls of their own in which 30 or 40 of their latest versions were shown in elaborately staged displays. The Volkswagen exhibition hall was described as “a surrealist temple of the automobile” in addition to included cars “riding over neon rainbows, a car revolving on a sloping mirror in addition to a desert exhibit displaying the successful cars via the recent African rally”.
Two brand-new cars via Mercedes-Benz, the Type 300 in addition to Type 220, stole much of the limelight, although the return of BMW to car generating was also notable.
BMW had been badly hit by the loss of its factories in East Germany in addition to had been restricted to generating motorcycles on the western side of the Iron Curtain. At Frankfurt, the item wheeled out a prototype of its comeback design, the Type 501.
At This specific point, most of Germany’s car production was sold from the home market, in addition to the requirements of the population had a strong influence on car design. “This specific accounts for the considerable interest in little economy cars which are cheap to buy in addition to run, although the designers do not lose sight of the fact in which they will be used on the great autobahnen, in addition to even the smallest cars are usually designed to stand up to continuous full-throttle driving,” wrote Autocar.
The show emphasised the fact in which Germany was rapidly rebuilding its manufacturing base, although some sombre reminders of the war remained.
“Industrial recovery from the western zone of Germany has been reinforced by recent figures of car exports to hard-currency markets in addition to thriving brand-new factories filled with busy, hard-working people, although the item needed a visit to the Frankfurt motor show to bring home to many outsiders the background of destruction in addition to dislocation against which the recovery process is usually still being carried on,” wrote Autocar.
“In Frankfurt, for example, whole districts have been abandoned, the streets blocked by rubble. This specific background throws into sharper contrast the brand-new blocks of factories in addition to offices in addition to the steadily increasing numbers of shiny brand-new cars on the road.”
Previous Throwback Thursdays
Get the latest car news, reviews in addition to galleries via Autocar direct to your inbox every week. Enter your email address below:
by via Autocar RSS Feed