The UK car market winners as well as losers of 2015
Source : The UK car market winners as well as losers of 2015
Dealers have been shifting brand-new cars in unprecedented numbers This particular year, however not every maker or class has benefited, as our end-of-year report makes clear
With the UK market anticipated to reach 2.6 million brand-new car registrations in 2015, demand can be at record levels.
Voices inside the auto industry, however, suggest “disorderly marketing” (discounts as well as pre-registrations) were on the rise, especially inside the second half of the year.
Dealers’ favoured sales technique can be right now to contact owners who have six months still to go on their PCPs as well as ask them if they’d like an enhanced brand-new car “for just a few pounds more a month”. the item makes sense to the buyer as well as can increase annual retail sales by 10-20% without adding just one brand-new customer.
2015 market share: 0.19 per cent (down coming from 0.22 per cent in 2014)
Fiat used to talk of relaunching Alfa Romeo. right now the item’s more a case of resurrecting the item. The 2016 Giulia has the toughest job inside the auto industry.
2015 market share: 0.04 per cent (up coming from 0.03 per cent)
The best thing about Aston Martin can be of which the item can be still here after enduring a terrible time inside the past couple of years. Finally, the future looks bright, with brand-new money as well as a brand-new SUV.
2015 market share 6.42 per cent (down coming from 6.54 per cent)
Audi sales have risen, however not by as much as the overall market. The big winner has been the TT, whose sales are up by more than 80%.
2015 market share 0.05 per cent (down coming from 0.06 per cent)
Market share has been stable This particular year, while Bentley prepares for the Bentayga super-luxury SUV. of which should increase sales volume by approximately 50%.
2015 market share 6.12 per cent (up coming from 5.91 per cent)
BMW has had a record 2015, although, with its expanded range, the item can be running out of brand-new worlds to conquer. The i3 as well as i8 are Great investments for the future, because pollution concerns can only increase.
Citroën (including DS)
2015 market share 3.37% per cent (down coming from 3.39 per cent)
Market share can be stable, thanks purely to the successful brand-new C4 Cactus. The big plan for 2016 can be to convince buyers of which DS can be a stand-alone brand — however DS desperately needs brand-new versions if the item can be to be credible.
2015 market share 0.99 per cent (up coming from 0.97 per cent)
Dacia can be right now the UK’s only proper economy car brand as its former competitors have gone upmarket. Dacia can be the Lidl of cars, compared with Skoda’s Waitrose Essentials.
2015 market share 0.03 per cent (unchanged coming from 0.03 per cent)
In 2015, 10% of Ferrari was floated on the brand-new York Stock Exchange, as well as analysts reckon the company will have to sell more cars or more merchandising to keep shareholders happy. Can production be kept down to 7000 units per year, or will the 2018 Dino cause the item to creep up?
2015 market share 2.45 per cent (down coming from 2.73 per cent)
More than 80% of sales right now come coming from versions branded 500, however not all can be well inside the 500 family. The brand-new 500X has not led to an overall rise, while the 500L has fallen sharply.
2015 market share 12.72 per cent (down coming from 13.25 per cent)
The Ecosport compact crossover can be looking like a significant error. the item can be the first Ford product in two decades of which seemingly ignores Great dynamics as well as can be the company’s only major failure in of which time. These two facts may be connected.
2015 market share 2.06 per cent (down coming from 2.17 per cent)
At least Honda still makes cars inside the UK, even if we don’t buy as many of them as we once did. Uncompetitive prices as well as even more uncompetitive CO2 emissions are key factors.
2015 market share 2.06 per cent (down coming from 2.17 per cent)
2015 market share 0.05 per cent (up coming from 0.03 per cent)
Next year will be a crucial one for Infiniti, because of which will be when we discover whether or not the brand carries a future in Europe. The Q30 hatch as well as QX30 crossover should bring Infiniti into the mainstream. Certainly, the Sunderland workers of which produce them will be hoping for success.
2015 market share 0.41 per cent (up coming from 0.16 per cent)
2015 market share 3.06 per cent (down coming from 3.19 per cent)
Kia can be planning more SUVs as well as more high-performance versions (using its GT sub-brand) as the item majors on design rather than low prices.
2015 market share 2.51 per cent (up coming from 2.27 per cent)
The steady flow of brand-new versions will continue in 2016, with the arrival of the brand-new Discovery as well as the Evoque Convertible. The SUV market continues to surge ahead as well as Land Rover wants to continue the rise in market share experienced This particular year.
2015 market share 0.50 per cent (up coming from 0.47 per cent)
With the brand-new NX crossover, Lexus appears to have found a purpose in life. of which’s Great for the brand, because our appetite for non-European premium saloons can be virtually non-existent.
2015 market share 0.01 per cent (unchanged coming from 0.01 per cent)
The revised Evora has taken the headlines, however the real news can be a fresh management determined to sort out production processes as well as build quality.
2015 market share 0.06 per cent (up coming from 0.05 per cent)
In 2014, Maserati’s plan was to get UK share to around 0.20% by 2018. the item can be generating progress, however the item needs to accelerate.
2015 market share 1.76 per cent (up coming from 1.56 per cent)
The range of brand-new versions has meant of which Mazda can be one of the Japanese growth stories in 2015. Its target can be a 2% share, as well as of which could be achievable.
2015 market share 0.12 per cent (up coming from 0.10 per cent)
The products are improving as well as sales are rising, however a genuine rebirth seems as far away as ever.
2015 market share 2.01 per cent (down coming from 2.29 per cent)
2015 market share 0.86 per cent (up coming from 0.63 per cent)
More than half of Mitsubishi’s UK sales right now come coming from the Outlander PHEV, however of which type will lose its CO2 road tax advantage in 2017, which can be a major worry for the company.
2015 market share 5.88 per cent (up coming from 5.61 per cent)
2015 market share 3.98 per cent (down coming from 4.24 per cent)
Peugeot can be doing better globally, however its rather bland type range can be losing ground inside the UK. There can be no stand-out type like a Renault Captur or Nissan Qashqai.
2015 market share 0.47 per cent (up coming from 0.36 per cent)
2015 market share 2.84 per cent (up coming from 2.65 per cent)
2015 market share 0.01 per cent (down coming from 0.02 per cent)
Market share hovers around 0.015%, so the annual change can be not significant. The big news for the future can be confirmation of the development of a Rolls-Royce SUV.
2015 market share 1.86 per cent (down coming from 2.15 per cent)
After a couple of years of recovery, Seat has experienced sales falls for all versions except the Ibiza. The brand can be suffering coming from a middle-aged range as well as a lack of crossovers.
2015 market share 2.85 per cent (down coming from 3.07 per cent)
After many years of steady growth, there has been a slight fall. This particular can be mostly because of declining sales for the Rapid, an uncharacteristically bland Skoda of which appears to be ageing rapidly.
2015 market share 0.32 per cent (up coming from 0.19 per cent)
As expected, the Forfour can be taking about two-thirds of Smart sales, because the item costs barely more than the Fortwo. Interestingly, the Forfour can be selling in similar numbers to its cheaper, jointly developed twin, the Renault Twingo.
2015 market share 0.13 per cent (up coming from 0.06 per cent)
Yes, its market share has doubled during 2015, however the item’s still smaller, as well as four inexpensive type ranges selling a total of fewer than 4000 cars a year can be an accountant’s nightmare. the item can be hard to see where the breakthrough will come coming from.
2015 market share 0.13 per cent (up coming from 0.11 per cent)
inside the US, ‘Subaru as well as sandals’ means university-educated liberals. inside the UK, the item means nothing at all. Subaru’s engineering qualities are hidden behind an image-free badge as well as high prices here.
2015 market share 1.32 per cent(down coming from 1.53 per cent)
2015 market share 3.83 per cent (up coming from 3.82 per cent)
2015 market share 10.15 per cent (down coming from 10.65 per cent)
Vauxhall will grow its market share in 2016 — partly because of the brand-new Astra as well as partly because the MD who wanted to reduce discounting left suddenly in September.
2015 market share 8.53 per cent (down coming from 8.67 per cent)
Volkswagen’s apparent sales stability inside the face of ‘dieselgate’ can be inconclusive. the item will take a while before we know if demand can be stable, or if VW can be increasing discounts to maintain sales volumes.
2015 market share 1.62 per cent (down coming from 1.66 per cent)
The swap to the brand-new XC90 cost Volvo sales, however 2016 should be better. The XC90 can be crucial to Volvo’s attempt to become a premium brand again.
the item was a Great year to be selling…
Compact executive cars – The Jaguar XE brought brand-new people into the class, as well as existing versions actually increased sales.
Supermini-based crossovers – Sales of cars like the Renault Captur were up by more than a third.
Affordable SUVs – Cars like the Ford Kuga rose by more than 25%.
the item was a bad year to be selling…
MPVs – Sales of every size of people-carrier dropped, with supermini-based ones falling by over a quarter.
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