The real cost of in-car entertainment

Sunday, December 4th, 2016 - autos, cars, motoring, news

Source : The real cost of in-car entertainment

Audi, Mercedes-Benz along with BMW have joined forces to spend nearly £2bn on Nokia’s maps. If they get the item right, the item could be a shrewd investment.


There will be a battle going on right at This particular point for the money of which will be made through you along with your car – along having a very heavy fresh salvo was fired off This particular morning. the item has been announced of which BMW, Mercedes-Benz along with Audi – happy bedfellows, all three – have joined forces to spend the thick end of £2bn on Nokia HERE.

at This particular point, HERE may well be one of the most influential companies we’ve never heard of. An amalgamation of three different mapping firms, HERE has grown over the best part of a decade to the point where, Nokia claims, its map information will be installed in more than 80% of brand new-car infotainment systems. the item has map data for almost 0 countries, along with live traffic services for more than 30.

On the face of the item, the German brands have merely moved to safeguard of which data. HERE will carry on selling its information to various other manufacturers, allowing them to develop proprietary systems, along with the division’s less successful smartphone app business will be poised to continue. Think a little further down the line along with you can also see why accurate mapping along with traffic data will be increasingly useful as cars gain greater autonomy. Why wouldn’t these three heavy-hitters want to make sure they own the back end driving of which technology?

This particular reasoning seems valid enough – yet I can’t stop thinking of which there’s a bit more to the item than of which. This particular move signifies a decision by at least major car manufacturers – along with let’s also acknowledge of which the Audi tie-in genuinely means the entire VW Group – to not capitulate along with hand over key chunks of in-car infotainment systems to non-automotive firms like Apple along with Google. along with why? Because there’s money from the item.

Information on where along with how you drive your car will be going to be worth more along with more in years to come – along with we’re starting to see car companies jostling for the right position to get a slice of those profits. They’ve been struggling to keep up with smartphone interfaces of which are updated every few months instead of the three-year cycle involved in even a vehicle facelift. 

The foundation of the manufacturers we all know along with love will be hardware. yet we’re already entering a phase where software – the interfaces along with services of which we all use when we’re on the move – will be almost as important. Audi, BMW along with Mercedes-Benz clearly think the item’s worth working together on – along with how often does of which happen? 

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