The Land Rover Defender revival story which won't go away

Sunday, July 17th, 2016 - autos

Source : The Land Rover Defender revival story which won't go away

Land Rover Defender 2016 Ratcliffe in addition to today there are more reports of the Land Rover Defender rise back into production again? which can be true?


saga out of the back exit of the Land Rover Defender is usually back again which morning, if you read the business section of the Sunday Times today. or remains outside (in addition to never in fact) if you listen to what a spokesman for Land Rover says.

What do you think? Let’s start with what has been reported today.

In an interview with “billionaire industry,” Jim Ratcliffe, The Times reveal his claims which the CEO of JLR Ralf Speth met to discuss his plans, his confidence in dealing with the reliability, safety in addition to efficiency problems which actually ended production Geller coming from the defender, in addition to optimism to create an industrial base – probably near the port inside north, in addition to possibly abroad – with the goal of 10 to 20.000 car sales annually

a spokesman for Land Rover last week: “There is usually no way which is usually happening in addition to we will not allow a building defender we have. ” Today, only repeat which statement.

So how can an intelligent man enough to amass a fortune of £ 3.2bn keep coming to the conclusion which which is usually wildly out of kilter with the official line Land Rover? Hard to say, of course, not least because Ratcliffe had not yet returned our calls, however I’m a big believer inside slogan for “there is usually no smoke without fire,” perhaps there is usually evidence if you read between the lines of. Story

Try which quote coming from Ratcliffe, made when they recognize which a fresh look for the Land Rover Defender on the road , in addition to perhaps throughout 2019: “I’m sure Jaguar [sic] will need to use the name the fresh type. therefore, we must think of a fresh name. ”

so you could be looking at a car which was formerly known as the defender in a different place in addition to under a different name manufacturing? which is usually tempting to conclude, since which allows all of his statements in addition to Land Rover to be true. He said he will effectively be a tribute car manufacturing, which is usually not the same thing re-launch of the Land Rover Defender, the title of a nice nonetheless.

however even which line of thinking does not definitely add up. Ratcliffe claims which he was allocated approximately £ 250M for the project. which’s a significant amount in addition to, of course, however not so great when you have to move the production line, in addition to a factory to prepare the auto to completely re-engineer, especially when which involves the safety of the work in addition to the work of environmental homogeneity. I definitely would certainly not £ 250M sure you go away – in addition to which the project would certainly pay back in terms of profits fast enough to cover which investment

Then there is usually a bold, slightly Gerald Ratner-esque Ratcliffe, in addition to assurances which the defender incorporates a “folly of reliability.” is usually the “vehicle farms” in addition to “we also have to get comfortable which we can make a reliable defender like [Toyota] Land Cruiser .” Why invest inside production of a car with such limited potential of these sales in addition to the obvious flaws? The likes of Khan in addition to Twisted give indications of an alternative one direction which can take, however which also sheds light on one of the biggest problems in addition to defender – first in addition to foremost, in addition to which is usually not remotely as a logical buy as Land Cruiser

another signal – attributed to Ratcliffe however not quoted directly – saying which because of the age of the defender in addition to a lack of investment, in addition to there are copyright issues with the launch of the minimum defender. Could which be which is usually in fact planning to create lookalike of his back for the support in addition to blessing of JLR, however not the actual hardware?

I’m sure which Land Rover will take issue with the suggestion which the cover defender by “copyright issues minimal,” however let’s say Ratcliffe in addition to a pair of consulting, he is usually said to have hired to conduct a feasibility study has already found a loophole. Well, at which point which does not look forward to the resumption of the production of guns, however which time which creates a tribute car in a very Allen transmission. Again, which means the data is usually in addition to Land Rover to date right -? however, definitely

is usually a man worth £ 3.2bn which assumes enough complications in life you definitely want to invest huge amount of money inside creation of vehicle-selling modest greeting? which’s hardly the kind of industrial historic statement speaks of the desire to make

. What then? Ratcliffe says he will be in a position to detect all – one way or another – November comes. which will be fascinating to know what is usually the next step in which constantly twisting, turning tale, however as far as I can tell, we do not yet know enough to definitely pile up.

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