The Land Rover Defender revival story which won't go away
Source : The Land Rover Defender revival story which won't go away
and also also also today there are more reports of the Land Rover Defender rise back into production again? which can be true?
saga out of the back exit of the Land Rover Defender is actually back again This specific morning, if you read the business section of the Sunday Times today. or remains outside (and also also also never in fact) if you listen to what a spokesman for Land Rover says.
What do you think? Let’s start with what has been reported today.
In an interview with “billionaire industry,” Jim Ratcliffe, The Times reveal his claims which the CEO of JLR Ralf Speth met to discuss his plans, his confidence in dealing with the reliability, safety and also also also efficiency problems which actually ended production Geller through the defender, and also also also optimism to create an industrial base – probably near the port inside north, and also also also possibly abroad – with the goal of 10 to 20.000 car sales annually
a spokesman for Land Rover last week: “There is actually no way This specific is actually happening and also also also we will not allow a building defender we have. ” Today, only repeat which statement.
So how can an intelligent man enough to amass a fortune of £ 3.2bn keep coming to the conclusion which which is actually wildly out of kilter with the official line Land Rover? Hard to say, of course, not least because Ratcliffe had not yet returned our calls, although I’m a big believer inside slogan for “there is actually no smoke without fire,” perhaps there is actually evidence if you read between the lines of. Story
Try This specific quote through Ratcliffe, made when they recognize which a brand-new look for the Land Rover Defender on the road , and also also also perhaps throughout 2019: “I’m sure Jaguar [sic] will need to use the name the brand-new product. therefore, we must think of a brand-new name. ”
so you could be looking at a car which was formerly known as the defender in a different place and also also also under a different name manufacturing? which is actually tempting to conclude, since which allows all of his statements and also also also Land Rover to be true. He said he will effectively be a tribute car manufacturing, which is actually not the same thing re-launch of the Land Rover Defender, the title of a nice nonetheless.
although even This specific line of thinking does not actually add up. Ratcliffe claims which he was allocated approximately £ 250M for the project. which’s a significant amount and also also also, of course, although not so great when you have to move the production line, and also also also a factory to prepare the automobile to completely re-engineer, especially when which involves the safety of the work and also also also the work of environmental homogeneity. I actually would certainly not £ 250M sure you go away – and also also also which the project would certainly pay back in terms of profits fast enough to cover This specific investment
Then there is actually a bold, slightly Gerald Ratner-esque Ratcliffe, and also also also assurances which the defender includes a “folly of reliability.” is actually the “vehicle farms” and also also also “we also have to get comfortable which we can make a reliable defender like [Toyota] Land Cruiser .” Why invest inside production of a car with such limited potential of these sales and also also also the obvious flaws? The likes of Khan and also also also Twisted give indications of an alternative one direction which can take, although which also sheds light on one of the biggest problems and also also also defender – first and also also also foremost, and also also also which is actually not remotely as a logical buy as Land Cruiser
another signal – attributed to Ratcliffe although not quoted directly – saying which because of the age of the defender and also also also a lack of investment, and also also also there are copyright issues with the launch of the minimum defender. Could which be which is actually in fact planning to create lookalike of his back for the support and also also also blessing of JLR, although not the actual hardware?
I’m sure which Land Rover will take issue with the suggestion which the cover defender by “copyright issues minimal,” although let’s say Ratcliffe and also also also a pair of consulting, he is actually said to have hired to conduct a feasibility study has already found a loophole. Well, at This specific point which does not look forward to the resumption of the production of guns, although This specific time which creates a tribute car in a very Allen transmission. Again, which means the data is actually and also also also Land Rover to date right -? although, actually
is actually a man worth £ 3.2bn which assumes enough complications in life you actually want to invest huge amount of money inside creation of vehicle-selling smaller greeting? which’s hardly the kind of industrial historic statement speaks of the desire to make
. What then? Ratcliffe says he will be in a position to detect all – one way or another – November comes. which will be fascinating to know what is actually the next step in This specific constantly twisting, turning tale, although as far as I can tell, we do not yet know enough to actually pile up.
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