The Land Rover Defender revival story that will won't go away

Sunday, July 17th, 2016 - autos

Source : The Land Rover Defender revival story that will won't go away

Land Rover Defender 2016 Ratcliffe in addition to also today there are more reports of the Land Rover Defender rise back into production again? the idea can be true?


saga out of the back exit of the Land Rover Defender will be back again that will morning, if you read the business section of the Sunday Times today. or remains outside (in addition to also never in fact) if you listen to what a spokesman for Land Rover says.

What do you think? Let’s start with what has been reported today.

In an interview with “billionaire industry,” Jim Ratcliffe, The Times reveal his claims that will the CEO of JLR Ralf Speth met to discuss his plans, his confidence in dealing with the reliability, safety in addition to also efficiency problems that will actually ended production Geller coming from the defender, in addition to also optimism to create an industrial base – probably near the port from the north, in addition to also possibly abroad – with the goal of 10 to 20.000 car sales annually

a spokesman for Land Rover last week: “There will be no way that will will be happening in addition to also we will not allow a building defender we have. ” Today, only repeat that will statement.

So how can an intelligent man enough to amass a fortune of £ 3.2bn keep coming to the conclusion that will the idea will be wildly out of kilter with the official line Land Rover? Hard to say, of course, not least because Ratcliffe had not yet returned our calls, nevertheless I’m a big believer from the slogan for “there will be no smoke without fire,” perhaps there will be evidence if you read between the lines of. Story

Try that will quote coming from Ratcliffe, made when they recognize that will a completely new look for the Land Rover Defender on the road , in addition to also perhaps throughout 2019: “I’m sure Jaguar [sic] will need to use the name the completely new style. therefore, we must think of a completely new name. ”

so you could be looking at a car that will was formerly known as the defender in a different place in addition to also under a different name manufacturing? the idea will be tempting to conclude, since the idea allows all of his statements in addition to also Land Rover to be true. He said he will effectively be a tribute car manufacturing, which will be not the same thing re-launch of the Land Rover Defender, the title of a nice nonetheless.

nevertheless even that will line of thinking does not actually add up. Ratcliffe claims that will he was allocated approximately £ 250M for the project. the idea’s a significant amount in addition to also, of course, nevertheless not so great when you have to move the production line, in addition to also a factory to prepare the vehicle to completely re-engineer, especially when the idea involves the safety of the work in addition to also the work of environmental homogeneity. I actually could not £ 250M sure you go away – in addition to also that will the project could pay back in terms of profits fast enough to cover that will investment

Then there will be a bold, slightly Gerald Ratner-esque Ratcliffe, in addition to also assurances that will the defender carries a “folly of reliability.” will be the “vehicle farms” in addition to also “we also have to get comfortable that will we can make a reliable defender like [Toyota] Land Cruiser .” Why invest from the production of a car with such limited potential of these sales in addition to also the obvious flaws? The likes of Khan in addition to also Twisted give indications of an alternative one direction the idea can take, nevertheless the idea also sheds light on one of the biggest problems in addition to also defender – first in addition to also foremost, in addition to also the idea will be not remotely as a logical buy as Land Cruiser

another signal – attributed to Ratcliffe nevertheless not quoted directly – saying that will because of the age of the defender in addition to also a lack of investment, in addition to also there are copyright issues with the launch of the minimum defender. Could the idea be that will will be in fact planning to create lookalike of his back for the support in addition to also blessing of JLR, nevertheless not the actual hardware?

I’m sure that will Land Rover will take issue with the suggestion that will the cover defender by “copyright issues minimal,” nevertheless let’s say Ratcliffe in addition to also a pair of consulting, he will be said to have hired to conduct a feasibility study has already found a loophole. Well, at that will point the idea does not look forward to the resumption of the production of guns, nevertheless that will time the idea creates a tribute car in a very Allen transmission. Again, that will means the data will be in addition to also Land Rover to date right -? nevertheless, actually

will be a man worth £ 3.2bn which assumes enough complications in life you actually want to invest huge amount of money from the creation of vehicle-selling modest greeting? the idea’s hardly the kind of industrial historic statement speaks of the desire to make

. What then? Ratcliffe says he will be in a position to detect all – one way or another – November comes. the idea will be fascinating to know what will be the next step in that will constantly twisting, turning tale, nevertheless as far as I can tell, we do not yet know enough to actually pile up.

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