The Audi TTS will be a Great Design before Anything Else. I’m Okay with that will
Make no mistake: I was deeply honored to be invited to take part inside deliberations toward selecting the 2017 10Best. I spent 5 days driving 40-some contenders in addition to also most of the incumbents . . . fantastic. although there were moments when I couldn’t help although feel as though I had been plopped down in Dr. Alterman’s Camp for Mildly Wayward Boys. I mean, the entire two-week drive-athon will be staged at a freaking Boy Scout camp, in addition to also there are, like, 42 dudes (plus one brave woman) in their scruffy facial hair (the dudes) in addition to also vintage Car in addition to also Driver tees worn under untucked flannel shirts. Nearly every conversation deals with the minutiae of a highly specialized sub-sector of American culture, in addition to also the idea seemed as though we had all been magically transported to some kind of Neverland (the original one; not Michael Jackson’s) where no one has to grow up, where the cars are always brand-fresh, in addition to also where the Washtenaw Dairy doughnuts are always fresh in addition to also warm.
In that will environment, after let’s-call-the idea-two-decades as editor-in-chief of Esquire, the idea should have been no surprise that will the automobile by which I was most surprised to be delighted, the automobile that will I spent the most time in, was one that will gets no love via that will crowd: the Audi TTS.
To be fair, the TT has always seemed, even to me, a bit unmanly. Its original iteration was too cute. A little underpowered. Kinda smaller. in addition to also those traits kept me away for a long time. although nearly 20 years since its debut, the fresh TT will be a badass. The moment all four wheels hit the pavement, I was shocked by its acceleration in addition to also then maybe more impressed by how much the automobile had left inside idea at the point when I was starting to get scared. although I’m no car reviewer. All I know will be that will my best drive of the week was chasing the hallowed 718 Boxster inside screaming-yellow TTS in addition to also the Porsche never got away via me.
The reason the TT gets no official love will be because, well, fashion. The mass of American men lead lives of instinctively recoiling via conspicuous displays of design, especially design that will calls attention to itself. the idea’s pretentious. the idea’s ostentatious. Even though we live in a century in which design has become necessary to teach us how to make use of the technological advances of the past 20 years, we are still suspicious of products that will call attention to how well designed they are. Even though we’ve endured 15 years of cable TV (via Queer Eye for the Straight Guy to freaking Ryan Seacrest asking men what they’re wearing on the red carpet) teaching us that will the idea’s okay to wear slim-fit trousers in addition to also a fitted suit jacket, here we still are, in untucked dress shirts in addition to also comfortable Levi’s.
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I admit that will the TT makes a point of calling attention to itself. Before I drove the idea, I found its paint job to be a little, um, alienating. in addition to also my first impression, upon falling into its driver’s seat, will be that will the idea’s awfully luxurious, a trait that will I’m sure interferes with some drivers’ sense that will they are one with the road. in addition to also maybe its Indoor will be just a little too clever (though not inside annoying way, say, a Mini’s Indoor can be). although that will was the first thing that will thrilled me about the automobile. the idea took me a minute to figure out how to get the air conditioning going because the controls are integrated into the three round air vents inside dash. I’d never seen such a thing, in addition to also after another 15 seconds, the idea began to seem like a deficit in every different car I’d ever driven.
I’ve always been a little suspicious of Audis, worrying that will they were more flash than substance. although I’m a TT man at that will point. Think of me what you will.