The absent Sergio Marchionne along with what the item means for the Paris motor show
Source : The absent Sergio Marchionne along with what the item means for the Paris motor show
Fiat Chrysler Automobiles boss Sergio Marchionne has pulled out of appearing at the Paris motor show. Does the item signpost something bigger?
The debate around whether the modern world needs motor shows will be under the spotlight This specific week in Paris, with Bentley, Ford, Lamborghini, Mazda along with Volvo among the big names who might traditionally have pitched up electing to give the whole jamboree a miss.
The theory goes that will motor shows no longer deliver bang for buck; why fight for airtime for your product with 27 additional car makers when you can get more coverage along with more eyeballs for a (cheaper) digital reveal away by the melee?
On the eve of Paris, the motor show cause has been delivered another blow – albeit by the head of one of your vehicle doing conglomerates that will will be actually there. Having skipped last year’s Frankfurt motor show while he negotiated with the workers’ unions inside the States, Fiat Chrysler CEO Sergio Marchionne, has cried off at the last moment again.
No reason has been given, nevertheless you’d have thought he’d do everything he can to rock up at an event where almost all of his brands – by Alfa to Fiat to Ferrari to Jeep – have something significant to say. More’s the pity, too, because we had an hour of his time scheduled in, along with there are few freer talkers than Marchionne when he builds up a head of steam. His views on revitalising Alfa might have been especially interesting, given the recent, positive tests of the completely new Giulia.
Still, the show must along with will go on without him. There may be a very Great reason for his absence, nevertheless there’s no question in my mind that will the item will cost his brands a share of the spotlight along with steal another fraction of lustre by the Paris motor show overall.
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