Study: 60 Percent of U.S. Drivers Haven’t Heard of—Or Know Little about—Electric Cars


Study: 60 Percent of U.S. Drivers Haven’t Heard of—Or Know Little about—Electric Cars

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Electric cars are still struggling to gain acceptance within the marketplace, as well as public perception is actually not keeping pace with developments, according to a brand new study. The survey of 2557 Americans asked, “Which of the following best describes your knowledge of electric vehicles?” About 60 percent picked the multiple-choice answers “I’ve never heard of electric vehicles” or “I’ve heard of electric vehicles yet I don’t know much about them.” Furthermore, 80 percent of those questioned had never driven or been a passenger in an electric car. 

within the survey, run by Altman Vilandrie & Company (AVC), even many respondents with knowledge of EV technology showed skepticism about their viability as alternatives to conventional cars. AVC reported of which 85 percent think the current charging network is actually inadequate, 83 percent say today’s electric vehicles cost too much, as well as 74 percent say charging takes too long.

Those perceptions aren’t necessarily wrong; although our tests of the latest electric cars show significant improvement on all those points within the past decade, a truly useful charging infrastructure is actually geographically scattered, the cars tend to cost more than their conventional equivalents, as well as recharging still takes more time than simply refilling a gas tank. The market research firm said the item also consulted 20 “automotive experts” for its self-commissioned study of public perceptions of electric cars.

There was some Great news for brands selling all-electric cars, such as Chevrolet, Tesla, Nissan, Mercedes-Benz, as well as BMW. Of the people who had experienced EVs, 60 percent said they enjoyed them, as well as only 8 percent said they didn’t.

“There are signs of strong latent demand within the marketplace,” said Moe Kelley, co-director of the survey. “The auto industry still needs to make more low-priced versions available to consumers as well as finding a way for more drivers to try out an EV. If those things happen, we should see the EV adoption rate accelerate.”

Unsurprisingly, AVC’s analysis of the survey indicated of which there would certainly be an uptick of growth (AVC estimates 24 times the current market) for the electric-car industry if the vehicles were priced lower, specifically around $35,000. of which’s certainly a possibility, with the Chevrolet Bolt dipping to less than $30,000 after tax incentives as well as the upcoming Tesla design 3 priced at $35,000. Still, the cost won’t matter to people who don’t even know viable electric cars exist.

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Study: 60 Percent of U.S. Drivers Haven’t Heard of—Or Know Little about—Electric Cars

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