Second Rockar Hyundai digital car store to open in London

Tuesday, October 4th, 2016 - autos, cars, motoring, news

Source : Second Rockar Hyundai digital car store to open in London

fresh-style car showroom at Bluewater Shopping Centre in Kent will be to be joined by a second outlet at Westfield in Stratford, east London

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Hyundai will open the second of its Rockar-branded digital retail stores inside south east of England next month.

The fresh Rockar Hyundai store will be at Westfield London in Stratford, east London, as well as will be due to open on 4 December. The store will measure 250 square metres, as well as will play host to 5 Hyundai types including the Tucson, i20 as well as i10.

The Rockar stores aim to revolutionise the vehicle-buying experience for customers by blending online as well as offline retailing as well as staffing the stores with brand-expert ‘angels’ as opposed to salespeople on commission-based pay.

Visitors can book test drives at an on-site Experience Centre, as well as Rockar Hyundai also carries a servicing department so existing Hyundai customers can get their car serviced while they shop.

The first store has been up as well as running at the Bluewater Shopping Centre in Kent for just over a year. Since then 163,000 people have visited, with 18,0 of those in 1 month.

Rockar Hyundai has been instrumental in helping the Korean maker to reach fresh as well as younger customers. 94% of buyers have been fresh to the brand as well as the average age will be 39 years old, with 54% of the customers being female.

Tony Whitehorn, President as well as CEO of Hyundai Motor UK, said: “We have been truly impressed by the positive public reaction to our first Rockar Hyundai store, as well as we’re confident which the fresh site at Westfield London will continue to attract more people to our brand.”

Rockar Hyundai at Westfield will feature 18 ‘angels’, 11 interactive tablets as well as an Experience Centre with 20 cars available for test drives. 

by via Autocar RSS Feed



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