Second Rockar Hyundai digital car store opens in London

Tuesday, October 25th, 2016 - autos, cars, motoring, news

Source : Second Rockar Hyundai digital car store opens in London

completely new-style car showroom at Bluewater Shopping Centre in Kent has been joined by a second outlet at Westfield in Stratford, east London

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Hyundai has opened the second of its Rockar-branded digital retail stores within the south east of England.

The completely new Rockar Hyundai store at Westfield London in Stratford, east London, opened on 3 December. The store measures 250 square metres in addition to plays host to 5 Hyundai products including the Tucson, i20 in addition to i10.

The Rockar stores aim to revolutionise the auto-buying experience for customers by blending online in addition to offline retailing as well as staffing the stores with brand-expert ‘angels’ as opposed to salespeople on commission-based pay.

Visitors can book test drives at an on-site Experience Centre, in addition to Rockar Hyundai also carries a servicing department so existing Hyundai customers can get their car serviced while they shop.

The first store has been up in addition to running at the Bluewater Shopping Centre in Kent for just over a year. Since then 163,000 people have visited, with 18,0 of those in just one month.

Rockar Hyundai has been instrumental in helping the Korean supplier received a to reach completely new in addition to younger customers. 94% of buyers have been completely new to the brand in addition to the average age will be 39 years old, with 54% of the customers being female.

Tony Whitehorn, President in addition to CEO of Hyundai Motor UK, said: “We have been actually impressed by the positive public reaction to our first Rockar Hyundai store, in addition to we’re confident of which the completely new site at Westfield London will continue to attract more people to our brand.”

Rockar Hyundai at Westfield will feature 18 ‘angels’, 11 interactive tablets in addition to an Experience Centre with 20 cars available for test drives. 

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