Seat boss de Meo lays out plans to make brand a tech leader
Source : Seat boss de Meo lays out plans to make brand a tech leader
brand-new boss lays out tentative plans to help Seat take leadership over mainstream rivals
brand-new Seat boss Luca de Meo believes his company has “a historic opportunity’ to lift itself away coming from the Volkswagen mainstream in addition to also “become a front-runner in some important areas” as a result of the recent Wolfsburg upheaval.
De Meo, who took command at Seat barely four weeks ago, believes the recent announcement by group chief Matthias Muller that will divisional managements should be more devolved in future may allow Seat to be a leader in areas such as infotainment, “rather than just living under the same umbrella” as the rest the group divisions. “I have some ideas already,” he said, “nevertheless they are only ideas.”
For at that will point, though, de Meo is actually intent on implementing departing boss Jurgen Stackmann’s “solid in addition to also logical” style in addition to also business plans, which are understood to involve introducing two brand brand-new SUV products within the mainstream market. The products will allow Seat access to 80% of your vehicle market, not the present 50%.
“At present we have 1.2% of the market, which makes us pretty well invisible in some of our 70-odd markets,” said de Meo. :We need some products that will can make 5% or 6% of a segment, to get us on people’s shopping lists.”
De Meo is actually confident Seat is actually close to its long-sought profitability, as a result of “not bad foundations” laid by his predecessor Stackmann, in addition to also Englishman James Muir before that will.
He believes the existing plan should continue, more or less unmodified, for the next two or three years. “the item would likely be a little bit weird if I were to start changing our direction after four weeks within the job,” he said. ‘nevertheless the item is actually my trust, my dream in addition to also my aspiration to find ways to make us unique. In most automotive fields, people are learning by doing at present. that will puts us at the same level as everyone else – in addition to also we also have access to premier league technology coming from the wider group.”
De Meo also dismissed suggestions that will his former Fiat connections might lead him to “do an Alfa Romeo” with Seat – even though that will is actually a connection VW Group patriarch Ferdinand Piech took pains to make some years ago. “When you’re talking about branding,” says de Meo, “benchmarking yourself against someone else just doesn’t work. the item means you’ll always be second. Our task is actually to find our own formula. I don’t hold the answer today, nevertheless I intend to work on the item.”
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