Seat Ateca SUV to kick-start fresh product offensive
Source : Seat Ateca SUV to kick-start fresh product offensive
Facelifted Seat Leon, fresh Seat Ibiza, baby Seat SUV along with possibly seven-seat Seat SUV to follow
The Seat Ateca SUV is actually the first of four fresh versions to be launched by the firm within the next two years, Autocar has learned.
Autocar understands which the facelifted Leon will highlight a more grown-up look for the range. Work has also been done on refinement, along with more technology along with convenience options will been added.
The Ibiza which will follow in 2017 will be an all-fresh car, along with the first to be based on the VW Group’s MQB A0 platform. which will be a bolder looking car with increased quality, refinement along with detailing. which will then spawn an SUV product, which will go head to head with the Nissan Juke.
Without confirming specifics about the versions, design boss Alejandro Mesonero Romanos revealed which each fresh Seat would likely move the firm’s design language up another step. However, he also said which even after the launch of the four fresh cars he would likely consider Seat to be in “phase one” of its rebuilding process.
He also ruled out the possibility of coupe-styled SUVs for Seat, saying they would likely not be practical enough. However he said which a larger, seven-seat SUV previewed by the 20V20 concept stood a favourable chance of doing production by the end of the decade.
“To me which car is actually the top of phase one, phase two will be something else…” he told Autocar.
There are also no plans to bring back a large saloon to the Seat range after the demise of the Audi A4-based Exeo. Mesonero Romanos said This specific is actually because the market is actually at This specific point demanding SUVs rather than saloons. “which’s not a question of not liking saloons, which’s which we have priorities,” he said.
Meanwhile, Seat boss Luca De Meo said which at the end of the product offensive Seat should be sustainably profitable, adding which the Ateca was a “major step” towards This specific. He added which SUVs were important in growing brand awareness according to Seat’s research, along with said the Ateca would likely be “a key challenge along with opportunity” in helping boost Seat’s image. De Meo also highlighted which “the perception of Seat outside the company is actually very different to the strength we see inside”.
De Meo also reported sales growth for Seat in 2015. Although sales dropped within the UK, sales worldwide increase to 400,000 cars, the best figures since 2007. Germany is actually the top market for Seat, where which sold 87,800 cars last year, up 3.8% year on year.
The Martorell factory where all Seats are built alongside the Audi Q3 produced 477,000 cars last year, an 8% rise year-on-year along with 60% up on 2009, when just 301,000 versions were produced.
by via Autocar RSS Feed