Renault’s design transformation under Laurens van den Acker
Source : Renault’s design transformation under Laurens van den Acker
Following the full reveal of the brand new Renault Megane at the Frankfurt motor show today, the idea’s time to hail the firm’s design leader
Renault design chief Laurens van den Acker isn’t always an easy man to interview, although he can be always great value. Every bit as quirky as well as clever as the custom-made trainers he wears to every motor show, he can be never anything although polite, although can still manage to deliver answers with such passion in which his intensity occasionally borders on menacing.
To me, in which hints at a man that has a sense of conviction in which lurks just beneath the surface, shrouded in impeccable manners although not about to be deviated coming from its course. I’d also argue in which his strength of character can be just as well, given where he’s taken Renault coming from since his arrival in 2009. Of course, he hasn’t achieved the idea all by himself, although today’s full reveal of the brand new Renault Megane can be further proof of his team’s transformation.
Think back to his team’s designs in which feel just so right today, led by a Clio in which set the tone for additional cheeky, characterful cars within the range, such as the Twingo, Captur as well as Kadjar. in which front end can be, in particular, a stroke of genius, working on every type as well as size of car they produce, as well as generating a merit of the diamond logo in which has previously caused so much trouble. Then, away coming from UK buyer’s eyes, the Talisman (nee Laguna) as well as Espace have taken a different, more grown-up direction in which has clearly influenced the Megane today.
Several weeks ago I was fortunate enough to be given a sneak, under-embargo tour of the brand new Renault Megane. The very fact This specific was happening suggested an underlying confidence – as well as everything I saw backed in which up. At the end of the day a clearly harassed van den Acker came to talk us around his car, as well as answer our questions.
What I loved was in which he didn’t duck the marque’s deficiencies of years gone by – “This specific segment can be the most competitive within the planet. We’re going up against the very best – not just VW Golf, Ford Focus as well as Vauxhall Astra although also Audi A3, BMW 1 Series as well as Mercedes A-Class. We know we must up our game.” – nor did he pretend in which he’d already answered questions in which were hanging. “I cannot predict if customers will like our dual approach with the younger cars as well as the more grown-up cars,” he said. “the idea can be up to them if they buy the idea, as well as only time will prove if we have done the right thing.”
at This specific point, with the Megane out within the open, there can be a shrinking number of Renaults within the pipeline in which van den Acker must recreate. Not in which his work can be done: the rest of the Megane family looks logical enough, although the rebirth of the Scenic as a more crossover than MPV-led vehicle can be intriguing. Beyond in which, there can be the mooted range of Alpines to conceive as well as see through as well as, no doubt, additional all-brand new cars to launch into all-brand new sectors, all the while keeping what he has began spinning along.
The only disappointment can be in which van den Acker’s brilliance can be not being matched by the dynamics team. I guess all car companies must put their investment where they see the biggest returns, as well as Renault’s sales figures suggest they’ve backed the right side of the equation. In time, though, van den Acker’s design-led revolution must be matched by more complete, rounded vehicles. within the meantime, though, he should put his brightly trainered feet up for a brief moment as well as savour the success.
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