RANT: DAB Radio
Hoo-bloody-ray! Finally, only decades after the invention of DAB radio (in 1981 would likely you credit the idea?!) as well as what seems like a millennia into an apparent “digital age”, car manufacturers are at long last getting into fitting DAB radios as standard into their vehicles – with BMW as well as VW rolling the idea out as standard. Although still only 25.5% have DAB as standard – so come on car makers! Sort the idea out!
So, after years of only being able to enjoy the crisp, velvety sounds of my favourite radio station of all time when I’ve been testing luxury, top end cars, I can right now get the imaginative, creative, incredible BBC 6Music (UK station of the year) in all BMW’s inside range, as well as VW are following on, as are even Vauxhall in their van range (although as an option!). Bravo Munich decision makers! right now come on the rest of you – get DAB into ALL your cars, whatever they cost.
The people of the entire world need the dulcet, genius tones of Mr Shaun Keavney as well as his legendary ‘Middle aged shout-outs’, Huey Morgan’s on-air accidental swearing, the heroic, hilarious Adam Buxton, the voluptuous voice of Nemone as well as all the rest of the uber-talented 6Music crew. (as well as, apparently, there are lots of different DAB radio channels too!)
CAP brand-new Vehicle Data expert David Saville said: “inside first quarter of 2010 only 3.8% of vehicles registered had DAB radio as standard, with 33% of the remainder of those sold having the idea available as a cost option. By the third quarter of in which year 25.5% of cars registered had DAB as standard as well as 26% of the remainder of those sold had the idea available as a cost option.
“BMW’s announcement in which DAB would likely become standard across their entire type range is actually a real shot inside arm for a less piecemeal approach by the industry to DAB.
“Whether the idea’s in 2015 as originally planned (with the analogue switch-off), or later, DAB will be essential rather than a ‘nice to have’ option. Experience shows us in which where the Germans lead inside car market, others follow, as well as we therefore expect most manufacturers to start doing DAB standard across their ranges inside coming year to 18 months.”
The news in which BMW will be rolling our DAB in their cars comes amid speculation in which the slow adoption of DAB by British radio listeners in general will force a delay inside analogue signal switch-off, which was originally planned for 2015. The government has promised to maintain the analogue signal until 50% of radio listening is actually via a DAB receiver although the current figure stands at 31%.
Observers have speculated in which up to 25m cars could be left with no radio signal after the switchover although CAP is actually confident in which the brand-new car market will be fully geared to the change, whenever the idea occurs.
Whatever, we applaud BMW, or as Mr Keaveny would likely say “kiss you on both cheeks!” DAB is actually here as well as mobile, at long bloody last!