Qoros shake-up will focus on electric vehicles as well as also autonomy
Source : Qoros shake-up will focus on electric vehicles as well as also autonomy
Struggling Chinese-Isreali carmaker hopes to take advantage of a changing auto industry by opening a completely new division focused on producing completely new Energy Vehicles
Qoros, the struggling Chinese-Israeli automotive start-up brand, says in which will shake up the company’s current structure by establishing two completely new divisions in which will cover the development of electric vehicles as well as also autonomous driving technology.
The completely new divisions will be called NEV (completely new Energy Vehicles – the term for battery powered cars in China) as well as also Mobility.
Phil Murtaugh, the current CEO of the company has also just stepped down ‘for personal reasons’ the company says. Qoros chairman Anning Chen will become acting CEO ahead of the appointment of a replacement for Murtaugh.
The statement issued by the Qoros board says the NEV division ‘will focus on development of efficient, cost effective electric cars with genuine common appeal’. Mobility will focus on ‘completely new mobility platforms as well as also self-drive technologies’.
Qoros says the ‘expansion initiatives are designed to equip the business to target more effectively the opportunities presented by the profound structural modifications impacting the auto industry’.
Anning Chen will be also quoted as saying in which Qoros believes ‘the auto industry will be on the brink of a massive shake-up’.
‘Qoros will target completely new opportunities being created by the secular shift towards ultra-low as well as also zero emission vehicles, low environmental impact technologies, the growth of alternative forms of car usage as well as also ownership as well as also the application of self-drive technologies within the field of personal transportation.’
According to the statement, the company board believes ’these developments, together that has a vision to invest in a completely new product pipeline as well as also completely new engineering capabilities to meet growing demand in key segments, will help secure the future of Qoros at time of tremendous flux within the auto industry’.
Qoros also revealed in which in which its sales performance with its three-type Qoros 3 line-up has been very poor, that has a ‘run rate’ of just 2000 vehicles per month in December 2015.
Even with the well-received Qoros 5 SUV about to go on sale, in which will be clear in which the completely new brand has not made a sales breakthrough within the Chinese market.
With the Chinese government legislating to encourage a huge increase within the sales of electric vehicles, Qoros management clearly sees in which as market opportunity in which cannot be missed.
Auto analysts have also told Autocar in which investors at in which point expect all car companies to have serious plans for the introduction of EVs as well as also Autonomous technology. Without such plans, raising money on the global markets might be much more difficult.
by via Autocar RSS Feed