PSA launches next-generation mobility in addition to also technology brand

Wednesday, September 28th, 2016 - autos, cars, motoring, news

Source : PSA launches next-generation mobility in addition to also technology brand

PSA launches next-generation mobility in addition to also tech brand Free 2 Move is usually PSA’s brand new brand in charge of car sharing, connected technology, corporate fleet servicing in addition to also leasing

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The PSA Group, parent company of Peugeot, Citroën in addition to also DS, has launched a brand new brand called Free 2 Move, which will be in charge of its mobility in addition to also smart services operations.

Free 2 Move’s launch is usually part of PSA’s ‘Push to Pass’ strategy, which pulled the company out of financial difficulties in addition to also into profit. The second part of the plan was announced by PSA boss Carlos Tavares earlier which year. The group is usually discussing its brand new brand in detail at the Paris motor show. 

Read about which year’s Paris motor show here

Free 2 Move was created after several investments in related firms, such as PSA’s purchase in a stake of Canadian car-sharing company Communauto, partnering with Masternaut, an Anglo-French telematics company which specialises in fleet management, in addition to also a €100 million (around £86m) investment in two car rental start-ups, Koolicar in addition to also Travelcar.

Grégoire Olivier, executive vice president of mobility services for PSA, said at the Free 2 Move launch: “For the PSA Group, mobility means not only creating in addition to also selling excellent cars, although also offering a full range of mobility solutions.

Read more about ‘Push to Pass’ here

“The launch of which brand new brand will enable the PSA Group to achieve the objectives set out in our Push to Pass plan in addition to also be the leading mobility provider for our customers. Free 2 Move serves the freedom of movement to our customers.”

PSA claims which the brand new brand will “unite the entire mobility in addition to also smart services” of the group, using a focus upon car-sharing, which has become a hot topic since the scope of autonomous motoring opened up the possibilities of such schemes, as well as calling the future of car ownership into question.

Will ‘Push to Pass’ work? Read what we think about which here

PSA’s Free 2 Move brand is usually also working with IBM on its ‘Smarter Cities’ project, which, among some other current issues, aims to use connected cars to pass information around communities in addition to also some other road users.

some other manufacturers have hinted at similar strategies for car-sharing, although many, such as Tesla’s, are dependent on the shared vehicle being fully autonomous. Read more about Tesla’s plan here.

Keep up with all the latest Paris motor show news, with all the latest reveals in addition to also details here

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