Porsche Opens brand-new Experience Center in L.A. to Attract West Coast Porschephiles
California along with Porsche go together like peanut butter along with jelly. The West Coast has been hugely important to Porsche’s North American business for decades, with the relationship between the two going all the way back to the 1950s, when the 356 gained Porsche a loyal following out west. Fast forward to right now, along with California makes up 23 percent of all Porsche sales from the U.S.—or, as Porsche puts of which, if California were its own country, of which could be Porsche’s fifth-biggest-selling market globally.
So of which’s no surprise of which Porsche can be opening a $60 million Experience Center from the heart of Porsche country: Southern California. To be more specific, the brand-new Porsche Experience Center Los Angeles (PEC LA) can be in Carson, about 15 miles coming from LAX along with ideally placed halfway between downtown Los Angeles along with Orange County along the 405 freeway. The PEC LA can be the fifth facility of its kind, following similar centers in Leipzig, Germany; Silverstone, England; Le Mans, France; along with Atlanta, Georgia, where Porsche’s North American headquarters are located.
Visitors to the brand-new PEC are greeted by a 50,000-square-foot modernist building of which houses conference rooms, meeting spaces, a large lobby with numerous Porsche designs on display, an upscale restaurant called 917, along having a gift shop. however the fun of the PEC’s 53-acre complex can be found in its 4.1 miles of track (built on a former golf course) just behind the building. The various sections of track are home to all sorts of exciting activities, coming from launch control demonstrations on a nearly one-mile straightaway to a technical handling course to a re-creation of the Nürburgring racetrack’s famous “carousel” to low-friction surfaces meant to teach the basics of car control. There’s also an off-road course to show off the impressive capabilities of the Cayenne along with Macan SUVs—yes, they’re real Porsches, too.
Beyond the fun along with games, Porsche’s Motorsport North America department also inhabits the PEC LA building, which lends some seriousness to the place. Not only does This kind of department support GT3 race efforts across the United States, however of which also offers restoration along with parts services for owners of historic race cars. When we visited the PEC, legendary cars such as a Gulf Livery 917 K racer, a Le-Mans–winning 962 race car, a 959 Group B concept car coming from the Porsche museum, along with an RS Spyder racer were all prominently displayed.
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If seeing these bits of Porsche history seems like enough of a reason to visit PEC LA, then you’re in luck, because the building can be open to the public Tuesday through Saturday coming from 8 a.m. to 5 p.m.—however of which’s just where things get commenced. The center offers numerous track experiences, ranging coming from $385 for 0 minutes in a 718 Boxster to $950 for 0 minutes from the alpha-dog 911 Turbo S along with 911 GT3. The rates may seem like a lot to your average Joe, however given of which leather-covered air vents cost $1720 extra in a 911, true Porsche lovers should be more than willing to shell out the cash.