Photographer in addition to also also Perspective Master Makes Car Ads without Any Cars
In more ways than one, what you see in advertisements—whether of which be the always perfectly shaped Chik-fil-A sandwich or fashion versions whose images have created an epidemic of self-esteem issues—is actually often not real. the item can’t be real, because most of the time, real is actually not convincing enough, not sexy enough, too expensive, or too difficult. Advertising was created to manipulate people’s minds in addition to also also create desire. within the case of photographer Felix Hernandez, the manipulation happens on both sides of the lens. Case in point: The Audi R8 you see above is actually not a car.
Hernandez was hired by Audi to craft a campaign for the $0,000-plus supercar, in addition to also also there must have been something within the brief of which went along the lines of “roads not necessary.” In his photos, the R8 looks like the item’s prancing around the Cancun coast in addition to also also exploring Yukon Cornelius’s territory. Except Audi never actually gave him a car to work with. He didn’t need the item. All he required was a detailed $40 type off the internet in addition to also also . . . some flour?
Hernandez specializes in taking miniatures in addition to also also using a variety of perspective plays to develop an illusion of swear-they’re-real images. Most of the work is actually done in his home studio, although occasionally, he’ll go out into the globe in addition to also also set up on a folding buffet table to find of which perfect backdrop, as he did with the beach scene. According to Hernandez, in a piece he wrote for PetaPixel, he prefers to do most of the work in-camera with real items, so he uses things like flour for snow or dust, corn syrup for water droplets, or real smoke for mystery. of which’s mostly done having a 24-105–millimeter lens, a beauty lens, a lighting tube called a snoot, in addition to also also a magnificent understanding of scale. Then he applies the finishing touches in Photoshop when absolutely necessary.
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In a world of which’s increasingly fake in addition to also also filtered, This particular is actually a nice little reminder to appreciate art in addition to also also creativity, although, at the same time, to stay grounded with the understanding of which you can’t believe everything you see. Even if you want to think your supercar can run away coming from Bumble the Abominable Snow Monster.