Peugeot, Citroën as well as DS brands eye US market re-entry
Source : Peugeot, Citroën as well as DS brands eye US market re-entry
PSA can enter the North American market as part of its strategy of global growth
French car maker will not officially announce its brand new international growth strategy until April 5, nevertheless understand of which re-entering the US market is usually at the top of its list of priorities.
Citroen arrived of the US market in 1974, while pulled Peugeot in 1991. However, of which has had the presence of companies company there until three years ago only.
if the PSA does not re-enter the US market, of which seems possible to assume of which DS brand as well as the grace of the US territory for initially. of which theory is usually supported by the recently opened the first DS shop cars in Iran January. the launch entry of the French brand first within the Middle East.
As a result, for in PSA ‘Back within the race “business strategy, the company has made a profit over the past two years. At the same time, of which has separated the Citroen DS point previously set to become a trademark classy individual.
in 2014 – the first Executive General’s strategy – broadcast group profits, with recurrent operating income of 709 £ million, which represents a positive shift of 994 £ million by the loss of 285 £ million for the year 2013.
PSA Carlos Tavares coach said: “our 2014 results show evidence of which the rebuilding of the financial foundations of the group an ongoing process by before become net debt free, as well as we are ahead of the reconstruction plan to have “
run 2014-2018, the strategy includes working to simplify the range to 26 designs by 2022 as well as to achieve operating profit margin of 2% within the automotive division by 2018, with 5% is usually the target by the year 2023.
PSAR will post the next update on April 5 2016’s, of which will come detailing its growth strategy as well as which markets of which plans to enter.
by Autocar fueled by