Peugeot, Citroën and also also also DS brands eye US market re-entry
Source : Peugeot, Citroën and also also also DS brands eye US market re-entry
PSA can enter the North American market as part of its strategy of global growth
PSA Peugeot Citroen boss Carlos Tavares gave the biggest indication yet in which is actually set to re-launch the American company after he refused to answer questions on in which subject in today’s event, and also also also said instead in which he could provide clarity when in which detects unveiled his company’s plans for the next six years on Tuesday.
The plan, dubbed “press to pass the name,” a reference to a button an increase in motor racing to unleash its full potential, and also also also the outline of the group PSA strategy until 2022, and also also also will cover plans for the brands Citroen, DS and also also also Peugeot. in which is actually believed in which these high-end brand DS will resume for the company inside the United States, because qualities such as the only French luxury automakers give in which a chance to stand out in a market dominated by German brands distinct.
Citroen turned out of the US market in 1974, while Peugeot withdrew in 1991. However, the company did not have a corporate presence there until just three years ago.
If the PSA did not re-enter the US market, in which seems possible to assume in which DS brand and also also also the grace of the US territory for once. in which theory is actually supported by the recently opened the first shop DS cars in Iran in January. The launch entry of the French brand first inside the Middle East markets.
As a result, for in PSA ‘Back inside the Race “business strategy, the company has made a profit over the past two years. At the same time, the separation of DS Citroen set point previously to become a trademark individual fine.
in 2014 – the first Executive General’s strategy – broadcast group profits, with recurrent operating income of 709 £ million, represents a positive shift of £ 994 million coming from the loss of 285 £ million for the year 2013.
PSA Carlos Tavares coach said: “our 2014 results show evidence in which the rebuilding of the financial foundations of the group going by the net debt becomes a free process and also also also we are ahead of the reconstruction plan to have “
run 2014-2018, the strategy includes working to simplify the range to 26 products by 2022 and also also also to achieve operating profit margin of 2% inside the automotive division by 2018, with 5% is actually the goal by the year 2023.
PSA will post the next update on April 5 2016’s, in which will come detailing its growth strategy and also also also which markets in which plans to enter.
by Autocar fueled by