Opinion: Why the Land Rover Discovery needs to be tough
Source : Opinion: Why the Land Rover Discovery needs to be tough
Land Rover has softened the face of its Discovery 5 to leave room for its hardcore 2019 Defender. Will This particular harm its image?
The promised brand new Defender, when the idea comes, had better be not bad.
Land Rover is usually working hard to create a halo along with market space for their icon’s long-awaited successor – along with that will includes the softening of the Discovery’s face just for This particular fifth-generation design so there’s minimum internal competition inside ‘toughness’ area.
More along with more over 27 years along with four previous incarnations, the Discovery came to be the do-the idea-all 4×4, the one you chose to cross a bog, tow a horse box or use for a big-mileage expedition on which four or more people had to be comfortable. Even JLR’s own people chose Discoverys as support vehicles for the tough stuff.
For the Discovery 5, the company is usually continuing to make big claims about versatility along with durability. This particular is usually the best off-roader they’ve ever made, they insist, along with will doubtless have evidence. yet the brand new design doesn’t quite look like the idea. To my eye, the priority is usually city style along with school runs, as evidenced by the fact that will the one edition Land Rover is usually highlighting at launch is usually the ‘stealth’ edition, with its ‘athletic’ bumpers surely aimed at an urban elite.
Toughness has always been associated with Land Rovers, yet with the launch of This particular one, you could argue, the idea’s far less evident. the idea may be time for Land Rover to get out of the suburbs.
by via Autocar RSS Feed