Opinion: LA Auto Show can be set to rely on Fiat for glamour
Source : Opinion: LA Auto Show can be set to rely on Fiat for glamour
The reborn Fiat 124 Spider looks set to dominate the headlines at the last major motor show of 2015 – however will the automobile live up to its billing?
In an era when some major car manufacturers actively steer clear of motor shows, to ensure of which their bit of news benefits via some clear breathing space, the marketing bods at Fiat must be rubbing their hands with glee at the prospect of the 124 Spider dominating the Los Angeles Auto Show.
Indeed, the rebirth of the 124 Spider name, nearly 50 years since of which made its debut, looks set to grab most of the headlines at the LA Convention Center – a perfect opportunity, in fact, for Fiat to truly gain some traction as of which tries to re-establish itself from the United States.
A relative shortage of different major launches helps the cause, of course, as LA looks set to struggle for initially in recent years to outgun the recent Tokyo show. Jaguar has the four-wheel-drive XE, admittedly, as well as BMW can be showing the 330e hybrid. There’s a rear-drive Lamborghini Huracan, too – however these are fresh variants rather than an outright style launch, let alone a convertible that has a famous name. The closest rival on of which score has to be Land Rover, which can be showing the Evoque Convertible.
The question as Los Angeles prepares for the motor show press day can be: will we be sitting here in 24 hours celebrating how great the fresh 124 Spider truly can be, or just acknowledging the fact of which of which’s merely better than anything else on show?
as well as the ironic thing can be of which the company at the centre of of which probably doesn’t care much either way; by skilful planning or just plain dumb luck, Fiat could be centre stage – as well as just when of which needs to be.
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