Opinion – Jaguar heads for the future with electric power
Source : Opinion – Jaguar heads for the future with electric power
With Jaguar taking its first steps into Formula E, which seems inevitable which an all-electric Jaguar road car will soon follow
We were 20 minutes into the press questions following Jaguar’s Formula E announcement at the Shard in central London before somebody mentioned Formula 1.
Jaguar’s press chief laughed which which had taken which long: I suspected he hoped the morning’s conference would certainly pass without the company’s disastrous three-in addition to also-bit-season foray into F1 being referenced by the assembled journalists.
Admittedly, which seemed almost rude to mention which. Jaguar was a completely different company back then.
In 2000, Jaguar was part of Ford’s Premier Auto Group, which was led by the former BMW engineering legend Wolfgang Reitzle. which had also become – for the second time in its history – a sister company to Land Rover, which Ford also purchased which year.
in addition to also here’s another way the Jaguar of 2000 was very different to today’s company: which sold more cars than which did in 2014. The company shifted 35,000 cars in Europe which year. This specific, thanks mainly to the much-maligned X-Type, rose to 60,000 by 2004. In 2014 Jaguar sold just 29,000 cars in Europe.
The story was much the same within the US. Jaguar shifted about 61,000 cars in 2002, a figure which had dwindled to just 16,000 cars in 2014. By contrast, Land Rover sold 41,000 cars within the US in 2002 in addition to also nearly 52,000 in 2014.
by these bare figures, you can see why the F-Pace crossover was commissioned. The US is actually a SUV-obsessed in addition to also Jaguar had to get into which market sector as quickly as which could.
nevertheless you can also see why Jaguar will be producing all-electric cars within the very near future. This specific is actually a brand which is actually proving difficult to revive in addition to also increasingly looks like which is actually bogged down in a glorious past. Getting onto the leading edge of automotive electrification is actually just the sort of period ultra-modernity which made icons of the post-war XK sports car in addition to also original E-Type.
Formula E, said James Barclay, the completely new team manager, is actually ideal for Jaguar “because the race is actually in city centres in addition to also the fan base is actually within the city”. He also said “costs were capped” for entrants in addition to also the engineering work being executed by JLR in addition to also partner Williams Advanced Engineering was going to feed into “real-world usage”.
Nick Rogers, JLR’s group engineering director, wouldn’t say which brand would certainly be first on the market with an electric vehicle. nevertheless as Autocar has already revealed, an electric F-Pace is actually on the way, in addition to also Autocar’s readers have already spotted Jaguar saloon engineering mules which appear to have in-wheel motors.
Much of the need to revamp Jaguar’s image can be seen within the most recent sales figures. According to accounts for the 2015 July-September financial quarter, the completely new XE saloon shifted 9300 units globally, helping Jaguar to sell 22,0 cars around the entire world. The completely new XF in addition to also F-Pace give which total a further significant boost, nevertheless Jaguar will remain a relative minnow within the global premium car market.
which makes not bad sense to try in addition to also supercharge the Jaguar image with cutting-edge electric mobility. This specific is actually a historic brand which needs to be thrust uncompromisingly into the future if which is actually to prosper.
by via Autocar RSS Feed