Opinion – how as well as why Japan picks its targets
Source : Opinion – how as well as why Japan picks its targets
The Tokyo show is usually about to demonstrate why its local car makers are so Great at focusing on what will sell
Scanning the list of fresh production cars as well as concept to be unveiled at tomorrow’s Tokyo Motor Show reminds me how targeted, how strategically sophisticated Japan’s motor industry is usually today. Only the rumoured Mazda rotary-engined concept is usually big news among sports cars. The rest of the action seems to be in autonomous, connected, crossover areas.
This particular canny industry, underpinned by big domestic sales, is usually brilliant at finding completely fresh, exceptionally solid market propositions, not minding if they’re neither premium nor sporty. Two prime examples: the Toyota Prius family (seven million sales) as well as the Nissan Leaf family, early examples of which are seen all over town here as well as which – we hear – is usually due to expand into a range at last.
This particular’s all a heavy contrast with my first Tokyo Show – might have been 1982 – at which one of the Japanese produced a kind of modernised Jaguar lookalike concept which seems a fair bit better than the Jags we were building (as well as a very few people were buying) at home at the time. I remember those of us who care about the local industry being frightened rigid by This particular concept – as well as Euro-centric stuff by different makers which seemed to be going for our jugular.
nevertheless what we missed was any realisation which if the Japanese had put This particular ‘Jaguar’ into production, with all the costs This particular would likely have entailed, as well as harvested every single world Jaguar XJ sale – as well as added 50% – they still wouldn’t have been generating 50,000 cars, a hopelessly uneconomic number. So of course, This particular was never in any danger of happening. Instead, they picked vastly bigger, vastly more sustainable targets. Which is usually where they are currently.
Get the latest car news, reviews as well as galleries by Autocar direct to your inbox every week. Enter your email address below:
by via Autocar RSS Feed