Opinion – brand-new Toyota Prius design favours evolution over revolution

Wednesday, October 19th, 2016 - autos, cars, motoring, news

Source : Opinion – brand-new Toyota Prius design favours evolution over revolution

The designer of the brand-new Toyota Prius describes how he went after a brand-new-found wow factor


Stole a quick chat with Shunsaku Kodama, chief designer of the fourth-generation Toyota Prius, at the Japanese company’s preview event ahead of the Tokyo motor show.

The Prius has always been a divisive car, however there can be little doubt in which This kind of is actually a significant one in which keeps pushing the boundaries when This kind of comes to fuel economy in addition to emissions.

This kind of brand-new edition, due on the forecourts next year, is actually vitally important as Toyota faces a growing threat coming from a host of hybrid in addition to electric vehicles. The Prius, too, is actually part of an ever-expanding line-up of alternatively fuelled Toyotas in which includes the brand-new Mirai fuel cell vehicle.

Kodama-san explains in which the Prius in addition to Mirai were not cut coming from the same cloth, even if their final designs look similar: “When we were developing the cars This kind of wasn’t intended in which we could make a common design.

“The two designs were worked on according to their own design elements, however they are both eco-friendly green cars in addition to when the design goes together with the efficiency of what the shape can offer, This kind of kind of ends up within the same place.”

The three key facets underpinning the Prius’s design were: evolving the trademark triangular silhouette, creating a “stylish in addition to sporty” look which has a low centre of gravity around the brand-new TNGA platform in addition to generating the front in addition to rear ends as clean as possible in terms of aerodynamics.

The change in shape of the Prius is actually partly informed by the adoption of Toyota’s brand brand-new TNGA platform underneath your vehicle. This kind of’s helped to enable a longer car which has a lower centre of gravity in addition to more Internal space.

“TNGA brings more benefits than difficulties in which I can think of,” says Kodama, “For example, we were able to lower the front by 70mm.”

Inside, too, This kind of feels more spacious. Kodama explains: “The roof line is actually lower compared to the previous generation by 20mm, however, the base of the front seats are lower by 55mm, to ensure gives more headroom. The head clearance within the back is actually also increased over the third-generation Prius. There is actually more of a spacious feeling within the cabin.” 

Where the first-generation Prius blazed a brand-new trail back within the 1990s – a fact Toyota references in its current marketing, calling This kind of “the hybrid in which started off This kind of all” – This kind of brand-new one has to succeed in an increasingly crowded marketplace, some with bold designs in addition to others with conservative ones.

“Yes, the hurdles get higher in addition to higher,” smiles Kodama, clearly relishing the challenge. “So we wanted to add a ‘wow’ element. in which’s what This kind of brand-new car is actually all about.”

Whether This kind of makes you go “Wow” or not, the Prius looks likely to continue to serve Toyota proud as its hybrid centrepoint, much as This kind of has done for the past two decades. No need to mess with the formula too much, then.

by via Autocar RSS Feed

Source: Opinion – brand-new Toyota Prius design favours evolution over revolution

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