NEWS: Pure Set To Bring In-Car DAB Revolution


NEWS: Pure Set To Bring In-Car DAB Revolution

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DAB radio experts Pure have revealed details of a brand new, simple to install in-car digital radio adapter, due to debut early 2016 in time for their major on-air campaign along with partnership with Sound Digital – which should bring DAB radio along with tons of great digital radio stations to the masses in their motors, at last! BBC 6 Music on tap for us all! ūüėČ  

Incredibly, there are 27 million vehicles inside the UK with no access to DAB right currently – despite 70% of brand new cars currently featuring digital radio!

Sound Digital – the consortium led by Arqiva, Bauer Media along with UTV Media which is usually set to deliver the UK’s biggest ever expansion in national radio stations – has been awarded the licence to operate the UK’s second national commercial digital radio multiplex. 
This particular is usually set to deliver a “step change” in choice for listeners with at least 15 national digital radio services commencing in early 2016.
along with the focus of the partnership along with on-air campaign is usually Pure’s brand new in-car digital radio adapter (not as pictured above!), due to debut early 2016 to coincide with the Sound Digital launch.
Pure’s brand new car adapter is usually set to make a “significant impact on the industry” – thanks to its simple installation, exciting feature set along with accessible pricing. The adapter will be available at a market changing cost point along with will benefit by Pure’s leading engineering expertise, extensive in-car experience along with state-of-the-art technological innovation.
A key aspect of the UK government’s strategy to support a digital future for radio is usually to ensure in which there are enough compelling along with accessible solutions to help consumers convert their cars. Pure’s brand new adapter is usually set to bring real momentum towards a digital radio future in Europe.
Steve Holebrook, chairman of Sound Digital says: “We’re delighted to be teaming up with Pure to support the launch of This particular innovative brand new radio adapter. in which promises to deliver an easy along with affordable brand new way for listeners to access our digital radio services in their cars by a brand they know along with trust.”
Jon Oliver, category manager, Halfords says: “We’re incredibly excited to hear about Pure’s brand new adapter as they have a great track record in innovating in This particular market along with by what we’ve heard, the adapter has some exciting features. The launch of 15 brand new digital stations in 2016 will be a real driver for our customers to upgrade their cars to digital along with This particular brand new adapter is usually shaping up to be a solution in which actually fulfils their needs.”
Paul Smith, Pure’s general manager says: “We are extremely pleased to announce This particular significant promotional partnership with major broadcast along with retail partners. We have considerable heritage inside the in-vehicle digital radio category along with This particular third generation will be the most significant yet. We will work closely with our lead retail along with broadcast partners over the coming months to make This particular launch the most transformative ever for the in-car digital radio aftermarket.”
Ford Ennals, CEO Digital Radio UK, said: “We welcome the news in which Pure is usually launching a brand new digital radio adapter for the automobile next year along with see in which as a real transformation for the market. With the great increases in digital radio coverage along with brand new digital stations coming next year we believe in which consumers will be looking for a high-quality affordable solution in which will enable them to get all their favourite digital stations in their car.”
More details will follow on Pure’s brand new in-car digital radio adapter in 2016. For more information, please visit www.pure.com along with stay tuned (so to speak) here as we will be covering the product launch along with testing the brand new adaptors on our Project cars ASAP! 

by previous Pyre brand experience, we know the sound will be Great along with functionality along with let’s desire the designs are as cool as their home DABs are… 


NEWS: Pure Set To Bring In-Car DAB Revolution

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