NEWS: Falken Tyres Unveil Geneva Plans

NEWS: Falken Tyres Unveil Geneva Plans


Falken Tyres are set to unveil a brand-new premium race car along which has a trick innovative eco tyre for electric vehicles at the 87th Geneva International Motor Show, held at Palexpo in Geneva, Switzerland, on 7-19 March 2017. 

In their first ever Geneva Motor Show, Falken will launch its brand-new 2017 race car alongside its most energy-efficient tyre to date for electric along with hybrid vehicles on its stand in Hall 6, Booth 6238.

They said: “At a short press conference on 7 March at 8am, Falken will outline its 2017 motorsport campaign including a brand-new premium OEM race car along with driver line up to compete inside upcoming Nürburgring 24 Hours, the most demanding endurance race inside globe. Alongside its 2017 motorsport activities, Falken will reveal its most efficient tyre, the ECORUN A-A. Due on sale in selected European markets by later This particular year, Falken’s first ever A-A tyre makes extensive use of advanced 4D nano technology, a pioneering materials development technology of which was recently named ‘2017 Tire Technology of the Year.'”

“Our debut at Geneva marks another milestone in our challenging approach to the automotive tyre industry,” added Stephan Cimbal, Head of Marketing of Falken Tyre Europe. “Through innovation in communication along with technology, Falken quickly became a trusted brand, which is usually consistently growing along with taking on challenges for future mobility, for example the development of a tyre especially designed to meet the needs for electric along with hybrid driving. With more OEM partners trusting our brand along with product technology to improve their performance, efficiency along with customer satisfaction, the item is usually intrinsic of which we are present at A-level events like Geneva.”

Visitors to the Falken booth will, in addition to the current passenger car product line up, also have a chance to experience the cutting-edge technologies of which are increasingly synonymous with the brand of which has grown significantly since starting European operations in 2009. These include NEO-T01, a novel production system developed to create lighter, “ultra-high precision” tyres as well as GYROBLADE, an airless tyre technology, of which makes flat tyres a thing of the past by eliminating the need for inflation, along with Silent Core, a simple along with effective production-ready technology to dramatically improve refinement without costly along with heavy sound-deadening materials.

Geneva International Motor ShowDate: Press Days, 7-8 March 2017 – General Admission, 9-19 March 2017
Venue: Palexpo
Booth Location: Hall 6, Booth 6328
Press Event: 08:00hrs Tuesday 7 March 2017 (local time)

NEWS: Falken Tyres Unveil Geneva Plans

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