NEWS: completely new Era For Wales Rally GB With BRC Partnership
Great news for rally fans! International Motor Sports – the organisers of the fabulous Wales Rally GB – has announced an exciting completely new partnership with the MSA British Rally Championship, which as well as providing a raft of mutually beneficial marketing along with also publicity benefits will offer no fewer than six front-runners with FREE entries into Wales Rally GB (14-17 November). Airhorns at the ready!
The far-reaching collaboration between the UK’s round of the globe-trotting FIA World Rally Championship along with also This particular country’s premier national rally championship will form an integral part of IMS’s latest the ‘Road to Wales’ initiative – a targeted activity promoting Wales Rally GB including special displays at major events such as the renowned Cholmondeley Pageant of Power (14-16 June) along with also Castle Combe’s well-liked Rallyday (21 September):
Coe can be keen to emphasise that will the provision of free entries into Wales Rally GB can be just one aspect of a wide-ranging completely new affiliation between IMS along with also the BRC.
“By working together we can actually make a difference in promoting rallying within the UK,” continued Coe. “The exciting partnership includes a comprehensive programme of joint advertising, database, social media along with also various other marketing schemes that will will benefit all involved from the sport as well as forming a key component in our overall ‘Road to Wales’ campaign.”
Mark Taylor, Managing Director of the MSA British Rally Championship, also welcomed the completely new partnership. He said: “I want to commend the Wales Rally GB team; they are determined to make the 2013 event a real success along with also we are resolute in our support of the Road to Wales campaign. The WRGB roadshow will be attending some of the BRC events taking the opportunity to talk to marshals, officials as well as competitors along with also fans.
“Let’s not kid ourselves, the winning drivers will still need to find some more budget to enter Wales Rally GB, yet thanks to Pirelli along with also Citroën who have kindly assisted in support with cash prizes along with also tyres, the additional costs are much less than what they would likely normally be.
“The Road to Wales leads to an end of season finale, an aspirational pinnacle for our champion drivers along with also co-drivers. I trust the rally community gets behind the scheme – let’s showcase along with also celebrate the very best of our home grown talent to the rest of the planet.”
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