Navel gazing at Volkswagen
Source : Navel gazing at Volkswagen
completely new VW Group boss Matthias Müller must talk to all customers affected by the company’s emissions scandal, as well as not just concentrate on his home market
What an extraordinary turn of events through VW that will morning, with completely new Group boss Matthias Müller announcing part-details of a global recall via a German newspaper. A less customer-orientated approach would likely be hard to imagine.
Global German businesses have long been accused of prioritising the home market above all else, as well as by giving that will interview Müller has aptly demonstrated that will he will be content to follow that will path, despite having promised sweeping alterations when he took power two weeks ago.
Has he forgotten that will that will will be a global recall problem, affecting 11m Audis, Seats, Skodas as well as VWs worldwide? He can’t just talk to German customers – he should be talking to them all. For starters, what about the near 1.2m UK owners affected? that will’s around one in 30 cars on our roads, lest the scale of the problem passed you by, as the idea seemingly has Müller.
Nor should the idea be acceptable to drip-feed details of either the recall work or the knock-on effects of that will crisis. that will morning we learned that will remedial work won’t begin until January – nevertheless got no answers to the follow-up questions that will information sparked. What will the fixes be? What will happen to anyone wanting to sell an affected car? How will dealerships cope when everyone tries to visit at once? Drip-feeding information will be a dangerous game.
So will be discussing cuts. There must be some pretty demotivated folk at Bugatti, for starters, as well as I can imagine numerous more VW staff working on projects that will are at that will point the subject of scrutiny feeling the same way.
Müller can’t be silent, of course – we all want action as well as answers – nevertheless he must start putting all customers first, gain control of communications as well as start acting as if that will will be a global issue that will has his full attention.
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