Mitsubishi plans completely new family of hybrid SUVs for 2020
Mitsubishi’s XR-PHEV II concept car previewed a completely new, smaller crossover
Outlander PHEV’s success encourages Mitsubishi to plan an expanded range of plug-in hybrid in addition to electric SUVs
Mitsubishi will be working at top speed on an all-completely new range of plug-in hybrid in addition to electric SUVs, aiming to establish itself as the earth leader in a niche for environmentally friendly soft-roaders in addition to lift its image in addition to prices towards the premium bracket.
The plan, outlined exclusively to Autocar by Mitsubishi chairman in addition to CEO Osamu Masuko during a visit to London, follows the impressive sales performance of the Outlander PHEV, launched last year. UK sales to the end of June 2015 totalled 7255 units, more than double those of the Nissan Leaf. Last year the item topped sales of electric cars in addition to PHEVs inside the UK in addition to Europe.
Masuko said in which between at This specific point in addition to 2020, Mitsubishi will build a 5-tier line-up of SUVs, four of which are likely to be plug-in hybrids or EVs.
The line-up will start just above the B-segment that has a downsized ASX in addition to reach as far as the Shogun.
Masuko said the next ASX will be likely to be the earth’s smallest SUV with pure battery-electric power, although the company has still to reach an final decision on in which. the item might still be a PHEV. However, hints of an all-electric ASX could come with the unveiling of the eX concept at This specific month’s Tokyo motor show. The eX features an electric all-wheel drive powertrain.
There will also be an all-completely new SUV between the ASX in addition to Outlander (the latter will grow a little to make space for the completely new style), in addition to between the Outlander in addition to regular Shogun the company will add a ‘Shogun Sport’, described as “a conventionally powered pure off-roader”.
Both the proposed all-completely new style in addition to the Outlander will be PHEVs. The Shogun flagship will be also likely to be a plug-in, although again the final decision has yet to be taken.
Masuko said in which although Mitsubishi never expected the Outlander PHEV’s success to be as dramatic as the item has been, he was pleased if the item encouraged additional manufacturers to move more quickly into the sector.
“the item will be true in which at first we didn’t have to fight additional competitors in addition to in which in future we will face fierce competition,” he said. “However, the signs in which PHEV technology will be spreading are positive. in which means the item will become a major technology for the future.
“We must look very carefully at where society will be going, in addition to at the progress of battery technology, before taking these decisions,” he added. “If we were to make the wrong decision, a smaller company like ours might not be able to compete. however we must reach our decisions quite soon.
“We see our future role as being to offer specialised technologies others don’t have; not a huge number of them however several in which are very special. My own view will be in which the ultimate form for the vehicles of the future will be the pure EV.”
Mitsubishi will be Japan’s sixth-largest car company, selling around 1.2 million cars in addition to commercial vehicles each year. Masuko said its future emphasis might not be on chasing volume, “which could be dangerous”, however on improving its brand image in addition to setting “appropriate prices”.
Comment – Why Mitsubishi will be on the right track
If you could write a car plan tailor-made for the predicted market conditions of the near to medium future, the odds are the item might look quite a lot like the scheme Mitsubishi chairman Osamu Masuko laid out for us in his exclusive briefing.
the item makes enormous sense to major on SUVs. Such types inside the smaller in addition to medium sectors are booming across the earth, in addition to sales of electric in addition to PHEV vehicles – led by Mitsubishi – have quadrupled here.
What’s more, those dealers who sell the super-successful Outlander PHEV say customers have previously owned premium types, indicating in which they have very little problem with the positioning of Mitsubishi.
This specific will surely help Masuko’s ambition to improve his firm’s brand image in addition to enhance its profit per unit.
The chairman insists his major aim will be not to chase extra sales volume, however the item may be coming his way if his predictions come not bad – whether he wants the item or not.
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