Mini to scale back motor show presence in 2016
Source : Mini to scale back motor show presence in 2016
Mini is usually choosing to miss out on the Detroit, Geneva along with Beijing motor shows inside first half of 2016, nevertheless will be present at the fresh York show
Mini is usually set to significantly scale back its international motor show presence in 2016 as part of plans which will see the item adopt alternative marketing platforms more closely geared to its traditional customer base.
Citing recent alterations made to the company’s global marketing activities, senior officials have confirmed Mini will skip at least three of next year’s international motor shows, including traditional events in Detroit, Geneva along with Beijing.
“The first major motor show for Mini in 2016 will be the fresh York motor show in April,” a Mini insider revealed to Autocar. “We have decided to cut back on our motor show presence during the early part of the year.”
While Mini is usually to take a break by the Detroit, Geneva along with Beijing motor shows, parent company BMW, which celebrates its 100th anniversary in March 2016, will extend its presence at each event.
Nothing is usually official at This particular stage, nevertheless Mini is usually anticipated to unveil both the Clubman John Cooper Works along with four-wheel drive-Clubman All4 at the fresh York motor show, prior to a world premiere for the second-generation Countryman at the Paris motor show in September 2016.
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