Mercedes looks to digitalise style range along with services

Thursday, May 12th, 2016 - Automotive, cars, motoring, news

Source : Mercedes looks to digitalise style range along with services

expansion within the use of digital products along with services essential to the future of Mercedes “brand as a luxury, says sales manager


digital future will be increasingly vital for Mercedes-Benz if the brand will be to remain a leading force within the automotive industry, according to the sales along with marketing manager Ola Källenius, along with talk to Autocar at the recent show of brand-new York.

” along with almost all companies in all industries are going digital, so you have to stay within the future, “he said.” If you visit the CES [consumerElectronicsshowinLasVegasafewyearsagotherewerecarsthereNowtherearealotofcarsandeventechnologycompanieshavecarsontheirpositionsTherewillbeatremendousdevelopmentduringthefiveyearstothenext10years”


Källenius the item as part of a big push to digitize Mercedes’, created a Mercedes-Me, a portal application designed to make the item easy for customers to do things like book service car or appointment within the deal.

“you can configure a car or even order one online, so we are already producing the item easier to be part of the Mercedes experience with This particular on the Internet along with said the ecosystem” Källenius.

along with digitize also helps to improve the customer experience when they are on the move, with Källenius, citing recent improvements to link car key as a region to develop the automobile l X. car to X communication includes vehicles to exchange information with various other vehicles electronically, as well as with infrastructure movement


Källenius: “We are currently within the process of the 3G’s 4 G to 5G, you will have better communication wherever you are. This particular means of which we have to communicate with your phone types, each various other along with even our background servers. “

However, the item will be not supposed to lead to a reduction in services along with face traditional toface This particular investment in technology based on the Internet along with systems

. “when the item comes to communicating with customers point – both digital along with physical, along with the key will be to do – sell cars, automotive service,” said Källenius. “I think, especially for luxury brand such as Mercedes, human touch will be perhaps more important today to set us apart.


Källenius extended recent Mercedes-Me network of stores as “clubs” brand experience of which apply “with Louis Vuitton, you get a personal experience of your own when you walk around, with assistant shop there to help you,” he said the same logic customer service as they do for Louis Vuitton stores.

. “genuinely, the item’s just the experience to be there.”

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