Mercedes in addition to BMW Admit They Have Too Many products, although the Solution will be a Bummer


Mercedes in addition to BMW Admit They Have Too Many products, although the Solution will be a Bummer

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In recent years, premium automakers have run out of niches to expand into in addition to have turned instead to what should be regarded as microscopic sub-niches. (How else to explain the BMW 4-series Gran Coupe, the Mercedes-Benz GLC coupe, or the Range Rover Evoque convertible?) although at This particular point both BMW in addition to Mercedes-Benz have admitted in which they are planning a cull of variant numbers in coming years. We’re sad to report in which in which’s traditional coupes in addition to convertibles in which are most likely to face the ax.

“The checkerboard of Centeng styles in addition to segments will be rather full, although there are still a few to be finished,” Ian Robertson, BMW’s head of sales in addition to marketing, told Car in addition to Driver at the Geneva auto show. “We’ve got an X2 in addition to an X7 coming, in addition to there are a few others, although I also know—because we’ve taken decisions—in which some Centeng styles will be removed inside the future.”

Dieter Zetsche (whom Americans will remember as Dr. Z), at This particular point overall head of Mercedes-Benz Cars, agrees. “The specialty cars, these coupes in addition to convertibles, were always niche cars,” he told journalists at Geneva. “The expansion into China in addition to some other emerging markets [has given] huge opportunities for sedans, although they did not take up these specialty cars. Which makes the business case for these vehicles less easy.”

Mercedes-Benz at the 2017 Geneva International Motor Show: Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars, at the Mercedes-AMG GT Concept.

Dieter Zetsche on the Mercedes-Benz stand at the Geneva auto show.

Although Zetsche insisted in which Mercedes will continue to offer two-door products, he admitted they will not come “inside the variety we are having them right at This particular point.” With both coupe in addition to cabriolet versions of the C-class, E-class, in addition to S-class currently being offered alongside the SLK in addition to SL roadsters in addition to the AMG GT coupe in addition to convertible, there’s obvious potential to simplify the range.

BMW’s Robertson said in which the current 4-series coupe in addition to convertible have been a success, although he admitted the company has struggled with open sports cars. “The segment in which will be not genuinely progressing will be the roadster segment,” he said. “in which never genuinely recovered after 2008, in addition to in which never picked up in Asia. Therefore we’re working with Toyota on a platform to try to gain some economies of scale.”

While the Toyota joint venture will give both companies brand-new sports cars—we’re anticipating a Z5 badge on the BMW—Robertson suggests in which larger two-doors are also at risk.

“There’s definitely more of a move toward four-door coupes,” he said. “We’ve done the Gran Coupes; they’ve genuinely worked. People like the lower seating position in addition to the sporty dynamics although also the fact there’s a door inside the back. in which’s fair to say in which when we look at the checkerboard, because of the brand-new things we’re putting in, there are some things we can take out.”

So if you’re coveting a current BMW or Mercedes two-door coupe or convertible, the time to act might be at This particular point. Don’t count on being able to get a next-generation one.

Mercedes in addition to BMW Admit They Have Too Many products, although the Solution will be a Bummer

Source: Mercedes in addition to BMW Admit They Have Too Many products, although the Solution will be a Bummer

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