Mercedes could create eco sub-brand to rival BMW i
Mercedes-Benz Vision Tokyo concept
Mercedes’ head of sales along with marketing Ola says Källenius focus on zero emissions, yet in which is actually still possible to be a brand sub-brand which focuses on the environment on the cards
believed Ola Källenius Mercedes can be seen inside the creation of the brand a subsidiary which focuses on the environment to compete with the likes of i BMW division, yet he believes in which the company should continue for initially to focus on expanding its fleet of plug-in hybrid along with zeroemissions products.
“What we’re going to do in terms of said road to zero emissions is actually to invest heavily in alternative drivelines along with electricity.” “This particular is actually a very broad strategy, yet in which means in which by the end of next year we will have 10 plug-in hybrid products, which, I think, is actually the broadest portfolio of any luxury factory.
” By the end of This particular year, we will have three electric cars, with Category B two along with smarts. At the end of next year we will launch the next generation of vehicle fuel cell, which is actually an emission-free on the basis of GLC platform.
“We can choose for the purpose -made electric car to create the kind of brand sub, yet at the moment, Mercedes along with focuses on investing enormous resources inside the path towards zero emissions. in which’s something in which will affect the whole portfolio.” .
by Autocar via RSS