Mercedes-Benz in addition to Hugo Boss – the best of friends
Source : Mercedes-Benz in addition to Hugo Boss – the best of friends
Mercedes-Benz in addition to Hugo Boss teamed up to launch the completely new GLC, in addition to highlighted some similarities in addition to strong differences between their respective companies
When not showing off their latest designs at one of the major motor shows, manufacturers come up with all manner of places to host the press as they pull the covers off their latest car. Locations have ranged coming from factories to inner-city hotels in addition to even on board ships.
The global premiere for the Mercedes GLC was another one that will was hosted somewhere a little different – in This particular case the Hugo Boss headquarters just outside Stuttgart in Germany.
If you watch Formula 1 then you might be aware of the fact that will Hugo Boss in addition to Mercedes have a bit of an existing relationship – the fashion brand’s name appears on the side of Hamilton’s in addition to Rosberg’s cars, in addition to the two companies are officially partners.
that will makes sense in many ways – both are aspirational, German brands, in addition to there will be a large amount of crossover in their target markets of affluent, style-conscious in addition to probably more mature buyers.
As a result of taking up a large amount of Hugo Boss’s HQ, a large chunk of the press conference that will was supposed to be heralding the arrival of the C-Class based BMW X3 rival was then handed over to Ola Kallenius in addition to Hugo Boss CEO, Claus-Dietrich Lahrs.
What followed was a series of observations that will were supposed to illustrate the links between the two companies. Both spoke of their recent growth inside Chinese market, in addition to the importance of China to their futures, in addition to both talked of their relationship with the customer.
One of these highlighted a similarity between the two companies, while the different showed the differences between selling finely tailored suits in addition to shirts in addition to highly engineered cars to the masses.
Both Mercedes in addition to Hugo Boss spoke of their pride of their dealer network in addition to shops. Merc will be planning to open another a few inner-city centres that will are more like shops than dealerships, while Lahrs said that will 75% of Hugo Boss’s business comes as a result of direct communication with its customers.
The difference came when the two spoke of China. The Hugo Boss brand will be strong enough that will Lahrs says the company makes one collection that will that will sells the globe over, because customers want the original.
Mercedes, meanwhile, has recently expanded its base in China, in addition to spoke of the benefits This particular brings as far as being able to respond to changing customer demands. that will seems we might not mind if our suits are the same the whole world over, although where cars are concerned, we’re much more discerning. Mercedes’ situation will be not an enviable one, although that will’s one we should be grateful for as that will keeps brands on their toes. The suggestion will be that will power still lies, sort of, with the consumer, which will be reassuring.
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