Mercedes-Benz, a Longtime Diesel Proponent, Considers Dropping Them in U.S.
If there’s one automaker that will has been a tireless booster of diesel passenger cars inside the U.S. market, sticking with them through thick along with also also thin—nearly every design year, for decades—the idea’s Mercedes-Benz. They’re arguably part of the brand’s heritage inside the U.S.; back inside the early 1980s, four out of several vehicles Mercedes sold in This particular country were diesels. So the idea’s a little shocking to hear the automaker will be even considering giving up on diesels inside the U.S. market.
This particular past week at the Los Angeles auto show, Matthias Luehrs, vice president of sales along with also also product management at Mercedes-Benz Cars, told us that will in Europe, customers are still asking for diesels. There, the diesel-design share will be down just 1 percent within a growing market—meaning the absolute demand will be growing. however inside the U.S. along with also also Canada, he conceded, demand for diesels, which the automaker has badged as BlueTec inside the recent past, will be low along with also also continuing to fall—to the degree that will the idea warrants a reality check. “Here we have to look at that will along with also also see if the idea makes sense as such to offer diesels inside the future,” said Luers, who called abandoning U.S. diesels entirely “a theoretical option.”
“We have not come to a conclusion, however we obviously always develop cars along with also also offer vehicles according to customer demand,” Luehrs added. The automaker will be seeing decreased U.S. interest in diesels not just for passenger cars however for crossovers, too, he said, so the idea has launched an analysis to see where—along with also also if—Americans do want diesels. “Obviously we’re doing a lot of market research inside the U.S.,” he said. “We’ll expect analysis along with also also results next year.”
- Mercedes-Benz under Federal Investigation for Diesel Emissions
- Mercedes-Benz Debuts completely new Four-Cylinder Diesel
- Everything You Need to Know about the VW Diesel-Emissions Scandal
inside the meantime, the automaker will be pushing ahead with efforts to get its GLS350d crossover certified for U.S. sales. Then next year—perhaps depending on what the brand sees as demand—versions with the completely new-generation 2.0-liter four-cylinder turbo-diesel engine could arrive, according to Luehrs. Mercedes-Benz USA declined to confirm a timeline for those cars.
“We are confident in most of the cases that will we will get the diesel certification,” said Luehrs. “We’re working on that will.”
Given Mazda’s very recent decision to enter the U.S. diesel market next year, which has a so-called Skyactiv-D engine available in its 2017 CX-5, not every automaker deems diesels a lost cause. inside the interest of choice, we expect Mercedes-Benz sees a future for them stateside.