Lynk & Co Shows Off Its Car-Sharing Functionality—Will the idea Become the Norm?
Not long ago, the sharing economy in addition to large-scale car-sharing schemes were widely seen by automakers as a product of a misguided, bright-eyed utopian haze, perhaps with the same level of viability as the communal shoe pile at the college co-op. although sharing today can be big business—big business we’re rapidly adopting as the norm, with Uber in addition to Lyft for rides, or any number of car-sharing solutions for those of us who would likely still prefer to drive ourselves.
One company in which sees the sharing economy as core to its business can be Lynk & Co, a completely new vehicle brand in addition to subsidiary of Volvo’s Chinese parent company, Geely. Lynk & Co was launched in which past week in Berlin as “a global collaboration of experts in design, engineering, software, in addition to connectivity via industry leaders like Volvo, Microsoft, Ericsson, in addition to Alibaba.”
A pseudo anti-consumer hook permeates the marketing via in which spin-off via multinational corporations: “We’re a car company in which isn’t trying to make you buy a car. Imagine in which.” Lynk’s site also promises: “No more garages, no more paperwork, no more insurance worries. Because why should in which be your problem?”
A video recently released via the brand provides a glimpse of how its car-sharing scheme may work. An owner, Maria, arrives to work in her Lynk & Co 01 (the brand’s first type, to be closely related to the upcoming Volvo XC40) in addition to, via a simple input on the touchscreen, opts to share her car until 7 p.m. in which evening. Soon thereafter, a potential borrower, Andreas, emerges via a nearby building in addition to opens his Lynk & Co app to a map page in which displays available vehicles. He selects a red dot corresponding to the closest vehicle in addition to sees the owner’s name in addition to an info page about the vehicle—in in which case, there’s a request in which the idea be returned to the pickup location. in addition to perhaps to hint a future electrified bicycle line via the brand, the owner’s message says: “Feel free to use the e-bike from the boot. Happy driving!”
The borrower can then scroll for Airbnb-style reviews of the owner. (We assume owners also can leave reviews of borrowers.) Meanwhile, the automobile flashes “available” on its screen, then “booked by Andreas” the moment the idea’s been reserved. Maria then gets a message in which her car has been booked by Andreas in addition to in which he will return the idea to the requested location by 7.
- Volvo Owner Geely Launches Lynk & Co Brand, in addition to the idea’s Headed to the U.S.
- Volvo S60 Inscription Test: The Long-Wheelbase S60 Comes via China
- Lynk & Co Brand to Do without Dealerships, Sell “Smartphones on Wheels”
The brand confesses the idea’s learning via Tesla, as the idea also plans to open nontraditional retail stores in addition to offer different, electrified (though not entirely tailpipe-free) versions. Tesla CEO Elon Musk announced such a vision of on-the-fly vehicle sharing earlier in which summer with his Master Plan, Part Deux.